Topic: Olympic Games

Fast Talk: GE's $500 Million Springboard

Dan Henson VP And Chief Marketing Officer, General Electric Fairfield, Connecticut Dan Henson, 46 (pictured in New York's Chinatown), manages GE's sponsorship of the 2008 Olympic Games in Beijing. (Cost estimates for a top ...READ»

Watch This!

From ultralight transponders strapped to the ankles of cross-country skiers to photo-beam units designed to withstand temperatures of -30 degrees, Seiko's timing technology is the most advanced and innovative ever used at the Olympic Games.READ»

Marketing Lessons from the Olympics in Athens

Less than a month before the Games open, stories already fill the press about troubles in the Greek city: unfinished construction projects, potential traffic jams, and fear of terror attacks. Now the Greek government has another ...READ»

The Olympics in China and Authenticity

In my mind, already, China has botched these Olympics. Word has come out that two different aspects of the elaborate opening ceremony were faked. Some of the fireworks seen on the televised ceremony were computer generated. And the ...READ»

The Forgotten Woman

I watched this morning's too-close-to-call International Olympic Committee (IOC) vote with friends in London and while these normally self-deprecating Londoners are elated to bag the $3bn prize of hosting the 2012 games, there's also ...READ»

God Bless the IOC

I breathed a huge sigh of relief as London was announced as the host city for the 2012 Olympics. My interest in having the Olympics stay away from New York is about more than my not wanting even more tourists clogging up the subway. ...READ»

Hindsight Is 2020

Kerry's entry on the Olympics has received many comments that New York City doesn't need the attention gained from holding the games. Perhaps that is true, but it could still benefit. As a life-long New Yorker, it would be nice to ...READ»

The Olympics Experience I Want

I have been waiting for the Olympics to begin for a long time. I am drawn to the sports - the diversity of the skills on display, the high level of competition, and the powerful emotions behind every run, throw, stroke, ...READ»

An Olympic Effort

With headlines from the Winter Olympics popping up left and right on every news site I happen across, it's hard to avoid knowing who won what when. As an avid winter sports enthusiast, though, I still want to see how it went down. ...READ»

We The People...

"We are confident that the Games coming to China not only promotes our economy but also enhances all social conditions, including education, health, and human rights. " ~ Wang Wei, Secretary General of ...READ»

No Logo

In an era of corporate social responsibility, how can a multinational company participate as a patron and sponsor of the Olympic Games without tarnishing its image? Even a better question is who would have thought that ...READ»

Audiobrain Meets NBC: Creating Music for the Beijing Olympics

How Audrey Arbeeny and Michael Sweet use sound to help NBC orchestrate its Olympic coverage into narrative storytellingREAD»

• 7 Super Secret Olympic Shoes from Nike, Adidas, and Puma
• 7 Footwear Innovations for the Olympics
• Olympic Innovations in Athletic Gear

Battle of the Brands

John Hancock's outspoken CEO names names and points fingers at some high-profile brand offenders in his new book. He also offers some good advice on not screwing up your own company's brand.READ»

Journalism and the Great Firewall of China

Can’t say I didn’t see this coming a mile away – Western journalists in China for the Olympics (gasp!) can’t access certain websites. This despite the International Olympic Committee’s claim that reporters would have ...READ»

They’d better start now. Brazil, that is. On greening the 2016 Olympics.

That’s what ran through my head this week when I heard the latest news about the upcoming 2010 Winter Olympics in Vancouver. On November 5th, the city officially handed over the athlete’s village to the Olympics, which prompted a ...READ»

NBC Plans to Pump Up Olympics Audio for Sled-Heads

Luge freaks, hold on to your skin-tight unitards. For its 2010 Winter Olympics coverage, NBC is firing up surround sound that'll make the luge and bobsled events sound as loud and crisp as NASCAR on Fox.READ»

Time (Zone) Travelers

It's becoming the essential competitive edge: the ability to hopscotch the globe, switching countries, cultures, and languages as easily as the rest of us change clothes. Meet some folks who are really living the borderless life.READ»

2010 Olympic Medals Are Made From Old Electronics

The winning designs for Vancouver's 2010 Olympic medals have been revealed: the gold, silver, and bronze medals will all be made from melted-down electronics. Canadian designer Corrine Hunt's medals are laser-etched, so no two ...READ»

Which Is the Greenest Olympic City of Them All?

The dust has settled on Rio's big win over Chicago in the bid for the 2016 Olympic Games, and we're left wondering why the South American city trumped a city that was supposed to be a guaranteed winner. According to Jim Scher, the ...READ»

Rio Wins 2016 Summer Olympics Bid

Rio de Janeiro? After years of speculation, a rigorous four-year $50 million pitch by Chicago’s bid team, and impassioned pleas by Oprah and, you know, the Obamas, Chicago was the first city eliminated as a possible host city for ...READ»

Can NBC Garner Olympic-Sized Ratings?

If you haven't seen the commercials on every NBC channel for the last year, the 29th Summer Olympic Games commence in Beijing at 08:08:08 p.m. Given that Beijing is 12 hours ahead of the East Coast, and 15 hours ahead of the West ...READ»

Fast Talk: UPS's Setup Man

Peter Tan Marketing Director, UPS Beijing 2008 Olympics Project Beijing, China Peter Tan, 44, must help UPS raise its profile in China, where the company previously operated through a joint venture. As the official ...READ»

Branding the Olympics: How Will 2016 Look?

An examination of how Olympic logos evolved during the period between a city's initial bid for the Summer or Winter games and the final version the public got to see.READ»

Fast Talk: Hyatt's Vertical Jump

Grahame Carder VP, Marketing, Hyatt International Asia Pacific Hong Kong, China Grahame Carder, 50 (pictured in front of the Grand Hyatt Hong Kong), heads Hyatt's Asia operations. In anticipation of the Olympics, the new ...READ»

Smart Meters Race to 2012 Olympic Games

The smart grid has been getting lots of press lately, with companies like AT&T, Verizon, and Google getting involved in energy monitoring at the same time that utilities across the U.S. are installing smart meters in customers' ...READ»