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Topic: OK Go

  
MARKETING   |  Comment

The Marketing Power of Treadmills

You read that right. Rock band OK Go breathed new life into their year-old record mostly on the success of their homemade videos. The video of the quartet dancing on treadmills has garnered them a new flurry of press and appearances ...READ»

The Future of Music

What will the music business look like in a decade? How can a recording artist use the Web to connect with and build a fan base? Do viral marketing campaigns work as well for established recording artists as they do for up-and-coming ...READ»

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Design Miami 2009: Laser Guitars, RockShelves, Corporate Patronage

Glitzy packaging and top-shelf sponsors aside, Design Miami remains a cherry on the international design circuit: A nice topper to the year, but no substantial meal. But that should be of no surprise, as since its founding five ...READ»

New York's OneWebDay Celebration

Today's OneWebDay event in New York's Battery Park was disappointing. Perhaps because I read a lot of blogs, and many bloggers require little coaxing to wax rhapsodic about how the Web has transformed their job/social life/sense of ...READ»