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Topic: OK Go

  
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The Marketing Power of Treadmills

You read that right. Rock band OK Go breathed new life into their year-old record mostly on the success of their homemade videos. The video of the quartet dancing on treadmills has garnered them a new flurry of press and appearances ...READ»

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iFive: SF's Cellphone Radiation Law, Whale Poo Cleans CO2, OK GO on Facebook, LinkedIn Lawsuit, Maicon's Goal

After you put your book down and turned out the light last night, innovation was cramming hard for its exams today--and finding the time to score a goal from an impossible angle.1. San Francisco is the first city in the U.S. to pass a ...READ»

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OK Go Ditches Label Over YouTube Embedding Rights

How many times does a band have to take the music video world by storm before its record label gets that its members might know a little something about music videos? We may never find out, because OK Go, the band in question, has ...READ»

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Eye Candy: OK Go's Insane Rube Goldberg Machine

You'll just have to watch the new OK Go to appreciate its geeky awesomeness. But a little bit of background: The video, directed by James Frost, began with a sketch dreamed up the band. Then, they put it to Mindshare/Synnlabs, a ...READ»

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The Future of Music

What will the music business look like in a decade? How can a recording artist use the Web to connect with and build a fan base? Do viral marketing campaigns work as well for established recording artists as they do for up-and-coming ...READ»

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Lo-Fi Design Is Conquering the World of Tech

One of the things that excites people most about technology is that it is seen as a gateway to the future. So how does that explain the recent glut of lo-fi adverts, software, and user interfaces that seem to be being spewed out by so-called hi-tech companies? READ»

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Pink Floyd to EMI: We Don't Need No Digital Singles

Although it's been clinically proven that sympathy for major record labels is a medical impossibility, some people may be feeling a slight twinge of compassion towards EMI*. Yesterday, OK Go dispensed with their services following a ...READ»

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Converse: I'm With the Brand

The shoe already worn by rock royalty is opening its own recording studio and hosting unsigned artists. But brands are a long way from replacing record labels. READ»

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Boy Scouts Updating With New Merit Badges, Including Invention

The Boy Scouts of America do good, we all know that. And now they do invention. The 100-year-old organization--it celebrated its centenary on Feb 8 of this year--has teamed up with the Lemelson-MIT Program, founded by the father of ...READ»

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K’Naan and Nas: Two Ways to “Manage” a Music Career

From one hip-hop artist, a leaked email exposing the ugly, angry side of the struggle between artist and label. From the other, a frank chat at the end of a long tour about owning one's art and brand. Two very different leadership lessons.READ»

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Design Miami 2009: Laser Guitars, RockShelves, Corporate Patronage

Glitzy packaging and top-shelf sponsors aside, Design Miami remains a cherry on the international design circuit: A nice topper to the year, but no substantial meal. But that should be of no surprise, as since its founding five ...READ»

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Today in Most Innovative Companies

Daily news of note about our Most Innovative Companies, including Intel, Frito-Lay, Nike, and Hulu.READ»

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Today in Most Innovative Companies

Daily news of note from our most Innovative Companies, including HP, Microsoft, Spotify, and Intel.READ»

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New York's OneWebDay Celebration

Today's OneWebDay event in New York's Battery Park was disappointing. Perhaps because I read a lot of blogs, and many bloggers require little coaxing to wax rhapsodic about how the Web has transformed their job/social life/sense of ...READ»

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MTV Bumps Vevo as Top Online Music Destination, Igniting a Web Video Flame War

MTV Networks has taken over Vevo as the No. 1 spot for music videos online. What does this mean for labels Universal and Warner Music Group?READ»