Topic: Noah Brier

Virtual Reality Has Arrived: Live From PSFK Salon (video)

BY Danielle Sacks
Relevancy Score: 100
Tue Dec 2, 2008 at 12:27 PM

This morning at PSFK's "Good Ideas in Digital" salon, the consensus was that 2008 was the year the "virtual reality" we've been prognosticating for decades finally arrived. Only, instead it being some kind of 3D-style headgear, virtual reality has come to life in the form of tech like Wii, Guitar Hero, and (arguably) the iPhone.READ»

MARKETING AND ADVERTISING | 4 comments

The 10 Most Creative People in Marketing and Advertising

BY Danielle Sacks
Relevancy Score: 46
Thu Jun 11, 2009 at 9:00 AM

1. Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and ...READ»

BRAVE NEW MARKETING | 15 comments

The New Rules of Brand Competition

BY Joel Rubinson
Relevancy Score: 27
Fri Jun 19, 2009 at 4:29 PM

The old branding model is past its "sell by" date. It is a product-centered model that comes from packaged goods in the '70s and '80s; offer differentiated benefits that a particular consumer segment is thought to care about. "My ...READ»