Topic: Nike Inc.

Re: September 2010

Nike's Playbook With someone like Mark Parker at the helm, it is no mistake that Nike is head and shoulders above the competition ("Artist. Athlete. CEO"). He embodies all of the great qualities necessary to distance yourself from ...READ»

Suppliers Set Out to Grade Products with Sustainability Scorecards

Procter & Gamble and Kaiser Permanente set out to grade their suppliers' environmental practices with sustainability scorecards.READ»

The New Faces of Social Media

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

Corporate Leadership for the 21st Century: Sustainability Experience Required

You will soon find that no corporate board will hire a CEO or elect a new board member who doesn't have experience in environmental sustainability and social issues. Why would I say this? And where would a corporate person gain ...READ»

Renegades: Lathan Hodge on 5 Takeaways about "Mass-Personalization"

Okay, so you've created awareness of your brand. How do you maintain continuity and momentum with the relationship you've just established? Here are 5 takeaways about "Mass-Personalization" in a digital world.READ»

Can Livestrong Survive Lance Armstrong and a Doping Scandal?

The world's most famous cancer survivor has been his foundation's biggest asset, even as it grew into an innovative force in health care. Now his legal troubles may make him a risk.READ»

• Built Strong: Measuring Livestrong's Revenue, Spending, Followers and Reach
• Meet Livestrong CEO Doug Ulman, the Most Savvy Health Care Leader in Social Media

Women in Corporate Leadership Today - More About Necessity Than Equality

Over the past few years, I have been watching the role of women increase at the global level. Corporate initiatives such as that of Cisco, Nike, and The Cola Cola Company have embraced the position of women not only within the ...READ»

Why Brands Pit One Audience Against Another and Lose Both

There must be something about advertising to guys that makes top brands do strange things. Pepsi was reprimanded for its AMP Cola iPhone app that told men to "AMP up before they score". Coca-Cola is now making an equally tasteless appeal. The Coke Zero site invites men to date three half-dressed women at a time and get them to do what they desire.READ»

"The Social Network," Tiger Woods, and Why Brand-Bashing Is Good for Everyone

There's been much discussion about what Mark Zuckerberg and Facebook employees thought of "The Social Network." The picture it paints of their CEO isn't pretty, and such powerful storytelling penetrates the mind of pop culture. But the filmmakers did Mark Zuckerberg a favor.READ»

The Last Frontier of Social Media: Unborn Babies

A study published this week by Internet Security Firm AVG states 5% of babies under 2 have social media profiles, 7% have an email address, and 81% of two-year-olds have a digital footprint. Now's never been a better time to Pimp My Ultrasound.READ»

Steve Jobs's Strategy? "Get Rid of the Crappy Stuff"

In this excerpt from "The Innovation Secrets of Steve Jobs," author Carmine Gallo recounts what Steve Jobs told Nike CEO Mark Parker, and how this is a glimpse into Apple's strategy of focused simplicity.READ»

Converse: I'm With the Brand

The shoe already worn by rock royalty is opening its own recording studio and hosting unsigned artists. But brands are a long way from replacing record labels. READ»

Social Media vs. Anti-Social CEO

It's difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list--Chief Technology Adopter. For without the permission and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future.READ»

How Crowdsourcing Is Changing Business, Advertising, and Cause Marketing

We are now witnessing a second generation of crowdsourcing efforts in which social entrepreneurs are reinventing their industries filling the voids left by traditional businesses.READ»

What to Do When Good Brands Make Bad Things? Or Bad Brands Do Good?

Pepsi makes brown sugar water that can contribute to obesity. Walmart has raised the bar on sustainability standards. In fact, almost every brand doing meaningful work can be accused of providing some product or service that can be harmful, and many so-called villains contribute to social programs. So what do we do?READ»

Two Branding Gurus Tell Their Side of the Story, Part 1

What do you get when you get two industry experts to share their views on branding, from two distinct areas of application? READ»

H&M, Walmart Aim to Clean Up Chinese Operations

H&M came under fire earlier this year for selling fake organic cotton from India. Ever since, the company has been working to burnish its reputation. Now it's joining forces with Walmart to clean up textile factories in China.READ»

Five Innovators Heading to CGI: The NGO Has Landed

After surviving the 1994 genocide in Rwanda, Marie and her children have been living with relatives far from home. Under a pilot program, developed by the Rural Development Institute (RDI) and its partners, along with Rwanda's ...READ»

Branded Virtual Goods and What Good They Can Do

Brands hope to use virtual goods to soak up any discretionary spending especially among the Web-savvy under-40 crowd. Analysts agree that the virtual goods market will be worth over $2 billion this year. This is just one way that brands are responding to a very real challenge--how to make themselves relevant, sharable, and likable within the social ecosystem.READ»

Do Ad Agencies Have a Future and, If So, What Does It Look Like?

As seminars at the Cannes Advertising Festival this year revealed, the industry recognizes it is under assault from new technology and competitors. The wisest are re-inventing themselves as they help their clients to do the same, but much of the industry is still suffering from a "Mad Men" hangover.READ»

Top Ten Reasons Why BP's Advertising Is a Disaster

BP's PR efforts around the Deepwater Horizon disaster have pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million "Likes" or the BP logo competition run by Greenpeace).READ»

Nike+ GPS App for iPhone Challenges All Fitness App Rivals

Nike+ was one of the first real mobile fitness systems, but it's fallen behind rivals like Runkeeper in recent years. The new Nike+ is a worthy challenger to those upstarts.READ»

Pure Process: An Insider's Guide to the Business of Advertising Thinking

"The Creative Process Illustrated" is full of hard won lessons and insights from ad vets (greats like David Kennedy, Glen Cole, and Hal Curtis) who have created some of the most memorable advertising campaigns.READ»

Changing a Company Mindset by Inspiring Employees Through Graffiti

Last month when our newest client SWAGG/Firethorn asked us to change the "vibe" in their office, I had to reach into my Hip Hop/B-Boy backpack and tap into the world of Graffiti as a solution for their needs. What our client wanted was an attitude change in the form of an art project.READ»

How Science Is Used to Design the Perfect Shoe

Nike's research lab has sensors under the running track, a gym in a freezer, and elite lab rats.READ»

• Artist. Athlete. CEO.
• Nike's All-Star Designer
• Kobe Talks Shoes