When all is said and done, brand is all about perception, experience and memory of the brand users. Brands-in whatever form belongs to the target audience and not to the owner.
About three months after a change in management of any ...READ»
A new "revolutionary" bill is on the way. One senator has come up with a bill that will compel every company in Nigeria to devote 3.5 per cent of its gross profit to what he terms "corporate social responsibility". - Osebumere OdiaREAD»
In Egypt last week President Barack Obama gave a speech titled "A new beginning." I think that is an unfortunate title for what some consider to be an important speech. Can you imagine a speech entitled "An old beginning." The ...READ»
Each year, the Tech Awards honors innovators who use technology to benefit humanity. This year's winners are a motley crew, ranging from nutrient-rich rice and open-source math software to a slaughterhouse waste-reducing program ...READ»
This neat little infographic (to see it enlarged, the source is here) shows the marketshare of mobile browsers by country, around the world--and the results are definitely surprising. Who knew that Opera was such a raging success in ...READ»
A court in Nigeria has ruled that, rather like Fight Club, you do not talk about punishment amputations on Twitter. A human rights organization, the Civil Rights Congress of Nigeria, had been hosting debates on social media sites in ...READ»
"There are few things more bothersome than junk email," says conference
president Gordon Cormack. Last year, spam -- roughly 90% of all emails
-- cost businesses $130 billion in lost productivity, up 30% from 2007.
Scientists in ...READ»
There is a no disputing the fact that the business world is moving at a breakneck speed and individuals and corporate capability to harness all the tools to make strategy successful is becoming daunting. To get return on brand ...READ»
The fundamental thing in business is building brand leaders. Branding is what moves any small business into a mega-business that will outlast the business owner. The struggle continues for the business owner that does not recognize ...READ»
The Anita Borg Change Agent Award recognizes three experienced women from around the world whose work goes to the heart of the Anita Borg Institute's mission: to increase the impact of women on all aspects of technology, and to ...READ»
My grandfather used to paint. He wasn't particularly good at it, but he found it calming. He would also make collages with found objects. I look at his work sometimes and try to figure out the stories he was trying to tell (he's been ...READ»
As President Obama addresses the Young African Leaders Summit today in Washington, he's recognizing the fast-changing face of the Continent--and what it means to American business in the next decade.READ»
Political conventions are largely mass entertainment for the party faithful, punctuated by self-serving interpretations of both current events and history. Like summer big-budget movies, this year’s Democratic and Republican ...READ»
The myth of American omnipotence fell in the Iraqi desert, laid low by an agile new enemy. We have a chance now to rethink the systems that protected us in the past. It's one we cannot miss.READ»
While the almighty dollar sign is universally known (and the oft counterfeited bills undergo frequent upgrades), India's currency, the rupee, has been strangely bereft of an official symbol to use when denoting it in text. Today it'll ...READ»
Thanks to Richard Branson, one lucky fellow will tap the malty brew's semiquincentennial with a Virgin Galactic flight and a zero-gravity pint. (We're buying everyone a round if the winner says, "One two-step pour for man, one foamy ...READ»
As brand owners or the brand itself (Personal Branding), it should be a concern to us to build a lasting brand that does not fizzle out before its time. In Africa, very few corporate brands have crossed the two hundred years of ...READ»
That's what Lloyd C. Blankfein, Chairman and CEO of Goldman Sachs (GS), told us today. That providing business and management education to women in developing and emerging economies meets a "great need" for "enormous [investment] ...READ»
Grandiosely titled The Universal World House, a new temporary home is being touted as a solution to homelessness and displaced persons in disaster areas around the world. And amazingly it's made of paper.Well, cellulose from recycled ...READ»
This week in TreeHugger: Scientists have engineered a bacteria to glow green when near landmines. Also, the US-China electric vehicle initiative, and a new, cheap solar cell prototype that's super efficient--and works underground. READ»
If you’re like me, you may find the word “Innovation” daunting. It’s used these days in every context imaginable, including the totally ridiculous. When it shows up in conversation, or in some expectation a client may have, ...READ»
