Topic: Neville Hobson

Russ Klein Interview: Explaining Social Currency

Relevancy Score: 93
Thu Jun 8, 2006 at 12:10 PM

The first podcast interview by FIR's Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference. Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he ...READ»

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The Rare But Vicious Attacks Of The Online Customer (And What To Do About It)

BY DJ Francis
Relevancy Score: 45
Fri Nov 14, 2008 at 8:13 AM

I thought I had a marketing death-match for you. I had it all plotted out: Mitch Joel versus Hobson & Holtz. Battle of the marketing giants!But, like so much that starts out grandiose in the mind, the premise quickly whimpered and ...READ»

MARKETING BLOGJAM | 5 comments

Many Channels, Many Messages, Many Problems for PR

Relevancy Score: 23
Sat Jun 10, 2006 at 10:15 AM

From the panel on The Changing Face of PR at the 2006 Corante Innovative Marketing Conference: The session started with a discussion of whether or not press releases are dead. The conclusion: Press releases are not the be-all and ...READ»