The first podcast interview by FIR's Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference.
Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he ...READ»
I thought I had a marketing death-match for you. I had it all plotted out: Mitch Joel versus Hobson & Holtz. Battle of the marketing giants!But, like so much that starts out grandiose in the mind, the premise quickly whimpered and ...READ»
From the panel on The Changing Face of PR at the 2006 Corante Innovative Marketing Conference:
The session started with a discussion of whether or not press releases are dead. The conclusion: Press releases are not the be-all and ...READ»
