Topic: Nestle SA

Kit-Kat Gives Developing Nations a "Break," Goes Fair-Trade in U.K.

First Cadbury announced a plan earlier this year to buy fair-trade cocoa from Ghana. Then Mars promised to source all chocolate from sustainable suppliers by 2020, and now Nestle--the world's largest food manufacturer--has followed ...READ»

Nestle Waters: Corporate Scrooge of the Year?

A bottled water company threatens to sue a public utility for infringing on its marketing claims. Seriously, guys?This should go down in the annals of bad sustainability marketing . Nestle Waters, a $4 billion branch of the giant food ...READ»

What Nestle Knows

Friday's Wall Street Journal included a remarkable story about Nestle.  In part it was remarkable because Nestle isn't necessarily a company that gets a lot of press, much less the kind of press that could fairly be classified as ...READ»

Where in the World to Find a Job

The national unemployment rate may be at its worst in over a decade, but there's a world of opportunity out there beyond Wall Street. Companies from Finland to Dubai are bucking the recession and actively hiring--you just have to know where to look.READ»

• Top Jobs 2009 - Main Page
• The Top Jobs for 2009
• What Should I Do with My Life, Now?

Sustainability: Bottled Water Gets a Bad Rap

This just in: the bottled water industry is actually good for the environment. That's what Kim Jeffrey, chief executive of Nestle Waters, claims in a recent Q&A for the New York Times. Not only do bottled water companies work hard ...READ»

Fast Talk: Beauty Ingestibles

Ingestibles are the hot growth segment in the $45 billion beauty business, with the potential to transform cosmetics counters into apothecaries.READ»

• Nutricosmetics: Potions That Make You Pretty

Datebook

Critical calendar listings for May 2005.READ»

Message in a Bottle

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»

Metaphor Marketing

Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within?READ»

Is Brand America Broken? How Do We Fix It?

Brad Nierenberg, President and CEO, Red Peg Marketing, and James E. Murphy, Retired Chief Marketing and Communications Officer for Accenture, currently Chairman and CEO, Murphy & Co., hash out solutions to revamp Brand America.READ»

Best of TreeHugger: Talking Innovation with Bill Clinton, Saving the CFL, and Disecting Climate Week

Last week was packed: we sat down to talk climate with Bill Clinton, reported on his eventful Global Initiative, sent dispatches from Climate Week in New York, and somehow found the time to try to save the CFL.READ»

Ethical Halloween Candy: The 4 Most Sustainable Brands

Want to teach the kids that show up at your door on Halloween a lesson about sustainability? Greenopia recently rated 10 of the top candy manufacturers using a number of factors, including ingredient sourcing, transparency, ...READ»

The Rhythm of Design: How Being a Marine Drummer Set My Lifetime Creative Tempo

Peter Clarke's hybrid experience as a musician in the U.S. Marine Corps. gave him the skills to build a company that blends discipline and creativity to take on the challenges of designing the world's best-known brands.READ»

• Peter Clarke's blog Shaping Brands/Enhancing Lives

100 Best Companies

Fortune has again come out with their annual "100 Best Companies to Work For", and, as could be expected, the "Best Work Practices" presented for each company remind me of much of what we've been posting here all week. For example, ...READ»

The Shady Ways Advertisers Track You Online

Wednesday Google [GOOG] announced it would begin using behavioral targeting in its online advertisements, renewing discussions about the probity of the practice. There aren't any laws that dictate what kind of information advertisers ...READ»

Toxic Yogurt? GoodGuide Rechannels Your Food Rage

Ocean Spray 100% Cranberry Juice has more sugar than a can of Coke? Beef has a carbon footprint three times the size of chicken? Companies like Nestle and Dole have been implicated for labor rights violations recently? That's what ...READ»

Advertisers Target Captive Audiences

If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. Anywhere people might be waiting equals an opportunity to air short-form content and advertising. Tune in to the forefront of "advertainment." READ»

• Why You'll Be Watching More and More TV On Your Computer

Boomtown: The Real Money Behind Virtual Goods

Virtual goods, such as avatars and Facebook gifts, are attracting major brands, celebrities, and venture capital. The money is real.READ»

Devil's Food

Big Food wants everything bad to be good for you.READ»

A Matter of Taste

New flavor enhancers due in 2006 promise to make your taste buds more efficient.READ»

Coca-Cola Acquires a Stake in Honest Tea

The best thing that ever happened to organic tea company Honest Tea or a slow but controlled brand implosion?Coca-Cola announced today that it is buying 40% of Honest Tea, the nation's largest selling brand of organic bottled tea. ...READ»

Design: Proving the Value of Design

We know that design is an expense—just look at any company's balance sheet. And we know intuitively that for many companies, design is a profit center. But few organizations can actually prove that great design drives profits. One ...READ»

Do you like to invest

How to invest in real estate in BulgariaREAD»

Summer Reading With a Twist

A second look at some smart books that coulda--and shoulda--been best-sellers.READ»

The Change-Agent Blues

Face the Music gives voice to the laments of change agents and knowledge workers.READ»