Friday's Wall Street Journal included a remarkable story about Nestle. In part it was remarkable because Nestle isn't necessarily a company that gets a lot of press, much less the kind of press that could fairly be classified as ...READ»
A bottled water company threatens to sue a public utility for infringing on its marketing claims. Seriously, guys?This should go down in the annals of bad sustainability marketing . Nestle Waters, a $4 billion branch of the giant food ...READ»
Last week, Nestle got itself into a bit of a situation on its Facebook page. Following accusations by Greenpeace that the confectionery company was using palm oil sourced from deforested areas in Indonesia, the company's Facebook page ...READ»
First Cadbury announced a plan earlier this year to buy fair-trade cocoa from Ghana. Then Mars promised to source all chocolate from sustainable suppliers by 2020, and now Nestle--the world's largest food manufacturer--has followed ...READ»
We recently gave kudos to Nestle U.K. for a plan to source the chocolate in Kit Kat bars from fair-trade suppliers. That wasn't enough for Greenpeace U.K., which attacked the candy maker this week for sourcing palm oil from Sinar ...READ»
The national unemployment rate may be at its worst in over a decade, but there's a world of opportunity out there beyond Wall Street. Companies from Finland to Dubai are bucking the recession and actively hiring--you just have to know where to look.READ»
This just in: the bottled water industry is actually good for the environment. That's what Kim Jeffrey, chief executive of Nestle Waters, claims in a recent Q&A for the New York Times.
Not only do bottled water companies work hard ...READ»
Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»
Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within?READ»
Brad Nierenberg, President and CEO, Red Peg Marketing, and James E. Murphy, Retired Chief Marketing and Communications Officer for Accenture, currently Chairman and CEO, Murphy & Co., hash out solutions to revamp Brand America.READ»
Last week was packed: we sat down to talk climate with Bill Clinton, reported on his eventful Global Initiative, sent dispatches from Climate Week in New York, and somehow found the time to try to save the CFL.READ»
This week has been rife with examples of organizations that have had a rough go in the media.
The week began with the social media storm surrounding GreenPeace, Sinar Mas and Nestle, playing out on Nestle’s Facebook fan page. ...READ»
Want to teach the kids that show up at your door on Halloween a lesson about sustainability? Greenopia recently rated 10 of the top candy manufacturers using a number of factors, including ingredient sourcing, transparency, ...READ»
Peter Clarke's hybrid experience as a musician in the U.S. Marine Corps. gave him the skills to build a company that blends discipline and creativity to take on the challenges of designing the world's best-known brands.READ»
Fortune has again come out with their annual "100 Best Companies to Work For", and, as could be expected, the "Best Work Practices" presented for each company remind me of much of what we've been posting here all week.
For example, ...READ»
Twitter's booming international growth is not without its pitfalls. If you haven't noticed, there's a General Election going on in the U.K. And, rather like its American counterpart, 18 months back, British politicians have embraced ...READ»
With over 60,000 products now larding supermarket shelves, consumers need help separating the wheat from the chaff. That's what the annual "Product of the Year" competition aims to do, heralding 14 of the best of 2010, picked by consumers themselves.READ»
POM Wonderful's claims about the health benefits of its Pomegranate Juice and POMx supplements go a little too far, according to a lawsuit from the Federal Trade Commission. READ»
Wednesday Google [GOOG] announced it would begin using behavioral targeting in its online advertisements, renewing discussions about the probity of the practice. There aren't any laws that dictate what kind of information advertisers ...READ»
Ocean Spray 100% Cranberry Juice has more sugar than a can of Coke? Beef has a carbon footprint three times the size of chicken? Companies like Nestle and Dole have been implicated for labor rights violations recently? That's what ...READ»
If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. Anywhere people might be waiting equals an opportunity to air short-form content and advertising. Tune in to the forefront of "advertainment." READ»
