Related Content: Naomi Klein

No-Brands-Land

BY Curtis Sittenfeld
Relevancy Score: 100
Wed Dec 19, 2007 at 12:20 AM

Nike. Starbucks. Apple. The Brand Called You. Author-activist Naomi Klein knows all of the arguments in favor of high-powered brands. She just doesn't buy them.READ»

MARKETING | 2 comments

Stop Selling to Me... PLEASE!

Relevancy Score: 100
Fri Aug 13, 2004 at 7:04 AM

We're bombarded by marketing messages. Everywhere we turn someone is trying to sell us something. In an effort to compete, companies are turning up the volume of their advertising so loud that we can't hear anything else. Product ...READ»

BRANDING | 1 comment

Logo, No Go?

BY Heath Row
Relevancy Score: 79
Wed Aug 13, 2003 at 3:05 PM

Responding to Linda Tischler's article "Buzz Without Bucks" (August 2003), Brigid Mann manages to advertise the supposedly logo-less clothing company NadaLogo while claiming their buzz is not to advertise. NadaLogo's togs do have ...READ»

SUSTAINABILITY | 3 comments

Sustainability: Inconsistencies in the Green Market

Relevancy Score: 50
Thu Dec 6, 2007 at 11:52 AM

In the never ending cycle of green paradoxes, many consumers say they would pay more for green technology, but the VCs have slowed their investments there. Granted consumers were talking about home electronics and the VCs referred to ...READ»

ONLINE BUSINESS | 5 comments

The Bigs of the Blogs

BY David Futrelle
Relevancy Score: 49
Wed Dec 19, 2007 at 8:26 AM

The most popular places in the blogosphere, according to Technorati, as measured by the number of links to those blogs during the past six months.READ»

PHILANTHROPY | Comment

Scary Movie

BY Cheryl Della Pietra
Relevancy Score: 47
Wed Dec 19, 2007 at 12:50 AM

A Canadian documentary asserts that the modern-day corporation meets the criteria of a psychopath.READ»

DESIGN IN BUSINESS | 1 comment

Top designers. No Brands

BY Ian Wylie
Relevancy Score: 26
Wed Dec 19, 2007 at 7:54 AM

If you've ever shopped at Japanese retailer Muji, you've probably bought products from some of the world's top designers. The fact that you don't know who they are is part of the point.READ»

BUSINESS BOOKS | Comment

Fast Company Library

BY Fast Company
Relevancy Score: 18
Wed Dec 19, 2007 at 8:41 AM

Books previously featured in Fast Company (2000)READ»

INNOVATION | 3 comments

The Good Brand

BY Linda Tischler
Relevancy Score: 13
Wed Dec 19, 2007 at 7:43 AM

Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.READ»

Topic: Naomi Klein