The most popular places in the blogosphere, according to Technorati, as measured by the number of links to those blogs during the past six months.READ»
If you've ever shopped at Japanese retailer Muji, you've probably bought products from some of the world's top designers. The fact that you don't know who they are is part of the point.READ»
Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.READ»
Nike. Starbucks. Apple. The Brand Called You. Author-activist Naomi Klein knows all of the arguments in favor of high-powered brands. She just doesn't buy them.READ»
In the never ending cycle of green paradoxes, many consumers say they would pay more for green technology, but the VCs have slowed their investments there. Granted consumers were talking about home electronics and the VCs referred to ...READ»
We're bombarded by marketing messages. Everywhere we turn someone is trying to sell us something. In an effort to compete, companies are turning up the volume of their advertising so loud that we can't hear anything else. Product ...READ»
Responding to Linda Tischler's article "Buzz Without Bucks" (August 2003), Brigid Mann manages to advertise the supposedly logo-less clothing company NadaLogo while claiming their buzz is not to advertise. NadaLogo's togs do have ...READ»
