The controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that's winning hordes of loyal gen-Y fans. Two branding experts think Coke and Pepsi should be taking notes.READ»
Nine amazing and instructive lessons on the power of breaking the mold, the genius of the unexpected move, the thrill of standing out from the crowd, and the virtues -- yes, virtues -- of conservatism.READ»
