Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»
The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what ...READ»
Social media is so hot right now. At least I think it still is. As I pointed out yesterday, in my blog post, "Cultural Latency," things that get suddenly popular have a tendency to become less interesting just as rapidly.
One ...READ»
There is a correlation between the amount of time it takes to distribute something, and the amount of time it takes for that thing to have an effect, and consequently the amount of time that thing stays relevant and ...READ»
Language is in a state of constant flux, evolving at the edges, occasionally ruptured by dramatic and rapid changes in culture. It contains fossils and fractures that hint at what has been or will be important.
The word ...READ»
1. Alex Bogusky, Co-Chairman, Crispin Porter + Bogusky
He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and ...READ»
When we last visited alt ad agency Naked Communications and asked, "Is Mad. Ave. Ready to Go Naked?" (October 2005), we saw it preparing to bring its brash-Brit brand of problem-solving solutions to New York. Since its January 2006 ...READ»
These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box?READ»
