Topic: NBC Universal Inc.

The brilliance of "getting it" with YouTube, Twitter and more

The brilliance of "getting it" with YouTube, Twitter and more I had two experiences recently that have solidified my conviction that doing it "the old way" is a really good way to lose cool points. As ...READ»

NBC on the Hunt

Looking at various news sites, there are a number of companies buying other companies. We have UPS grabbing Overnite, Qwest continuing its pursuit of MCI, and NBC Universal seeking to acquire anyone affordable. Out of all of these, ...READ»

An Olympic Effort

With headlines from the Winter Olympics popping up left and right on every news site I happen across, it's hard to avoid knowing who won what when. As an avid winter sports enthusiast, though, I still want to see how it went down. ...READ»

Secrets of Successful Blog Ads

I spent part of today at the Promax/BDA conference, a flashy confab for marketing and promotions folks in the TV and electronic media business. There were, of course, the celebrity guests (Chris Matthews chairing a panel, Max ...READ»

Audiobrain Meets NBC: Creating Music for the Beijing Olympics

How Audrey Arbeeny and Michael Sweet use sound to help NBC orchestrate its Olympic coverage into narrative storytellingREAD»

• 7 Super Secret Olympic Shoes from Nike, Adidas, and Puma
• 7 Footwear Innovations for the Olympics
• Olympic Innovations in Athletic Gear

Spreadsheets and Bedsheets

This season: TV embraces the workplace, with a vengeance.READ»

NBC and Apple Make Nice

NBC and Apple had parted ways over the pricing and packaging of NBC TV shows offered on Apple’s iTunes service. Yesterday, the companies announced that they had made up and come to an agreement for the NBC shows, such as “The ...READ»

Comcast Denies Reports It's Buying NBC-Universal

Will the cast of 30 Rock soon be making fun of a new corporate overlord? M&A bankers for General Electric may have reached a deal Tuesday to sell NBC-Universal to Comcast, reports TheWrap. Both companies have denied any ...READ»

Can NBC Brand Itself as the Green Network?

Would you watch a TV network just because it is somehow "greener" than the others? NBC Universal is betting on it. The company claims that polls show that its reputation as a green network is recognized among 82% of ...READ»

Media: To Kill A (Possible) Predator?

On a fall day in 2006, a small-town Texas county prosecutor named Bill Conradt raised a loaded Browning .380 handgun to his temple, pulled the trigger, and ended his life at 56 years. Before him stood a SWAT team from a local police ...READ»

Media: NBC's Green Gag

Candles. That's what lit NBC studios during the pre-game, halftime and post-game segments of Football Night in America on Sunday. The gimmick, as I'll call it, marked the kickoff of NBC's "Green Week," aimed at "entertaining, ...READ»

NBC Goes Broadband with NBBC

NBC is revamping its business model and creating a new company with an online-based venture they call the National Broadband Company, or NBBC. NBBC will distribute video programs and content from NBC networks and other established ...READ»

Adventures in Corporatespeak

So Dennis Miller's TV show on CNBC got cancelled yesterday. No big news there: CNBC's primetime is a disaster rivaling the Hindenburg at this point. Where's John McEnroe when you need him? What's interesting is the classy way the ...READ»

The Olympics Experience I Want

I have been waiting for the Olympics to begin for a long time. I am drawn to the sports - the diversity of the skills on display, the high level of competition, and the powerful emotions behind every run, throw, stroke, ...READ»

NBC Plans to Pump Up Olympics Audio for Sled-Heads

Luge freaks, hold on to your skin-tight unitards. For its 2010 Winter Olympics coverage, NBC is firing up surround sound that'll make the luge and bobsled events sound as loud and crisp as NASCAR on Fox.READ»

NBC: Not Broadcasting Comedy

It's my favorite time of year, folks: Upfront week. This is when the TV networks display their new wares for the fall season and get advertisers to commit to paying for all of it. $9 billion is expected to change hands in the coming ...READ»

"We're Fired!"

As big auto makers are offering incentive discounts to boost car sales, the Chrysler Group has decided not to renew its sponsorship for the second season of NBC's popular reality show The Apprentice. Other automakers have also ...READ»

Passing the Buck

NBC made money this month a little differently than usual. It printed 5,000 faux $100 bills featuring The Donald instead of The Benjamin to generate buzz about its series The Apprentice. Clever, sure, but hardly a new marketing ...READ»

NBC Doesn't Understand Community

The network has posted an exclusive look at the pilot for its new Thursday-night comedy Community on Facebook--with almost no feel for how social networking works.READ»

Eight Ways to Enjoy “Meet the Press”

NBC is getting aggressive on the digital front, giving net-savvy viewers new ways to watch TV. Earlier this month, NBC began offering the Sunday morning news show “Meet the Press” as a stream and a podcast. Right now “Meet ...READ»

The Media Blues

Tokyo — NBC’s Beijing Olympics coverage was over the top, with more coverage over the air, on its cable networks, and online than in all the years since the 1960 Olympics, combined. But here’s the shocker: despite streaming ...READ»

Counterpoint: NBC's "The Office"

I'm going to come right out and disagree with my colleague (and editor) David Lidsky on the American version of the workplace sitcom, "The Office." Simply put, I think BBC's was better - and there are some analogues to be found in ...READ»

NBC, The Olympics and Online Video

My experience so far with NBC's video website for Olympic content has been less than stellar and I would not recommend it to anyone - stick to regular television. The improvements are easy to see and there will be countless ...READ»

Network TV Invades Gas Pumps and Magazines in Desperate Bid for Attention

As the fall TV season looms, the Big Four networks are furiously clamoring for attention. And since you're probably not watching live TV ads (because nobody watches live TV anymore), they're bombarding you with content wherever ...READ»

NBC Expands Digital Distribution of Content With Clearspring Widgets

NBC Universal has teamed up with Web 2.0 widget maker, Clearspring Technologies to make its news, entertainment, and sports content into portable widgets that can be integrated into blogs, social networking sites, wikis, and other ...READ»