Topic: NASCAR

NASCAR

I'm sitting in the bleachers at the Dover International Speedway with 40,000 NASCAR fans. The Delaware skies are spurting rain like a leaky radiator, and 43 cars are thundering around the speedway less than 100 feet away, ...READ»

Tony Stewart

NASCAR driverREAD»

Best Blogs: Moneyball

October is peak season for American sports: the World Series, professional and college football, basketball, and hockey are all in full swing. What better time to take a look at the bucks behind the ball (and puck)?READ»

Hotel Me No Secrets II

Yesterday at Ad:Tech, BzzAgent's Dave Balter commented briefly on the future of loyalty programs. This morning's edition of USA Today features a piece about how Best Western has stepped up as the "official hotel of NASCAR." Not only ...READ»

Strategy and Business Execution Lessons Learned from NASCAR

NASCAR has lost some of its excitement and edge--what lessons can be applied to other businesses?READ»

NASCAR Team to Clean Up its Eco-Cred, But Formula 1 Still Wins That Race

NASCAR, if you think about it, represents all that's environmentally nasty about gasoline vehicles--fuel-guzzling cars muscling their way around a track at as high a speed as possible for entertainment. Sprint Cup team Hall of Fame ...READ»

The Private Option: Cash for Bumpers

Cash for clunkers has already shown the impact that a government-run incentive program can have on the economy, but there is no reason that Uncle Sam has to keep the program to himself. Private companies and investors can get in on the action too, and have every reason to do so.READ»

Sirius Competition

It seems the rivalry continues. Sirius has acquired the rights to NASCAR. We are getting quite a game of leap frog between XM Satellite Radio and Sirius Satellite Radio. It is strange that the partnership doesn't start until 2007. ...READ»

Listen to Customer Champion Podcasts

This month is Customers First Month at FastCompany.com. We have a full featured interactive package to celebrate the 2006 Customers First Awards, including quizzes, podcasts, and an interactive map. There's also a tool for rating the ...READ»

Weekend Watching

Tonight I'm parting with 10 bucks to catch Talladega Nights: The Ballad Of Ricky Bobby, Will Ferrell's NASCAR parody. In mocking the NASCAR industry, the film also pokes fun at its corporate sponsorships -- but not at the expense of ...READ»

Joe Redneck, Meet Eustace Tilly

NASCAR in New York? That's what Donald Trump and the stock-car bunch have in mind.READ»

Fast Talk: Good Sports

These five executives from the world of sports bring an array of clever approaches to finding, wooing, and retaining their fans as competition for their devotion--and their dollars--increases.READ»

Driving Ambition

As CEO of a car and truck recycler, and a throttle-stomping race-car driver, Sherri Heckenast knows what it takes to beat the guys at their own games.READ»

Getting the Most From a Conference

You've suffered through the cramped airplane ride, left friends & family behind and endured another chicken and rice lunch. At least have something to show for it!READ»

The 10 Most Creative People in Sports...

Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»

• The 100 Most Creative People In Business

Customers Last?

The Customer First Award issue of Fast Company is always my favorite FC read each year. The selection of winners, honorable mentions, and "local heroes" always provides an insightful glimpse into the manifold goodness that is ...READ»

Nothing But Net

Sports training no longer begins and ends in a rancid weight room, on a blistering track, or under the glare of an attentive coach. Today, smart athletes are turning to the Web to expand their skills and assess the competition.READ»

Race Car Made From Vegetables--Fuelled by Chocolate--Goes for a Test Spin

The Internet has been buzzing about the WorldFirst ecoF3 vehicle, a race car made from vegetables that runs on chocolate-derived biofuels, for the past month. Now the race car's developers at the Warwick Innovative Manufacturing ...READ»

True Story

Online expression evolves from blogging to multimedia storytelling--and it's not just for bedtime.READ»

Apologize? Who me?

You decide which apologist gets it right. One said, “Yes, I regret it. I’m sorry. I shouldn’t have said I hate gay people…” The other said, “I’m ready to bear all responsibility for what happened. You can’t hurt me ...READ»

Now February

A calendar of events this month.READ»

Let This Be a Sign: Artist Shawn Wolfe's Blistering Commentary on Consumerism

Seattle-based designer Shawn Wolfe has built his career on cheeky and subversive work for MTV, K2, Sprite, Capitol Records and Old Navy. But at the heart of his self-initiated artwork is a critical and highly entertaining survey of ...READ»

Kool Wordz

Cutting through the clutter of sameness gets tougher every day. Message overload and disruptive and many times useless data are all trying to find a little space in the overstimulated, simpleminded brains of our market. It's not only ...READ»

Miami Vice's Brand Affiliations

I originally reported that I'd go see Talladega Nights: The Ballad Of Ricky Bobby this past weekend, but I opted for Miami Vice instead. Not much unlike the NASCAR parody, Miami Vice serves as a definitive case study for product ...READ»

5 Technologies That Will Change the World

It's hard to believe in advances that are poised to change the world when everyone's just trying to survive. But these tireless innovators are developing technologies that are making the future worth looking forward to again.READ»