I'm sitting in the bleachers at the Dover International Speedway with 40,000 NASCAR fans. The Delaware skies are spurting rain like a leaky radiator, and 43 cars are thundering around the speedway less than 100 feet away, ...READ»
NASCAR, if you think about it, represents all that's environmentally nasty about gasoline vehicles--fuel-guzzling cars muscling their way around a track at as high a speed as possible for entertainment. Sprint Cup team Hall of Fame ...READ»
October is peak season for American sports: the World Series, professional and college football, basketball, and hockey are all in full swing. What better time to take a look at the bucks behind the ball (and puck)?READ»
Yesterday at Ad:Tech, BzzAgent's Dave Balter commented briefly on the future of loyalty programs. This morning's edition of USA Today features a piece about how Best Western has stepped up as the "official hotel of NASCAR."
Not only ...READ»
Cash for clunkers has already shown the impact that a government-run incentive program can have on the economy, but there is no reason that Uncle Sam has to keep the program to himself. Private companies and investors can get in on the action too, and have every reason to do so.READ»
It seems the rivalry continues. Sirius has acquired the rights to NASCAR. We are getting quite a game of leap frog between XM Satellite Radio and Sirius Satellite Radio.
It is strange that the partnership doesn't start until 2007. ...READ»
This month is Customers First Month at FastCompany.com. We have a full featured interactive package to celebrate the 2006 Customers First Awards, including quizzes, podcasts, and an interactive map. There's also a tool for rating the ...READ»
Tonight I'm parting with 10 bucks to catch Talladega Nights: The Ballad Of Ricky Bobby, Will Ferrell's NASCAR parody. In mocking the NASCAR industry, the film also pokes fun at its corporate sponsorships -- but not at the expense of ...READ»
You've suffered through the cramped airplane ride, left friends & family behind and endured another chicken and rice lunch. At least have something to show for it!READ»
As CEO of a car and truck recycler, and a throttle-stomping race-car driver, Sherri Heckenast knows what it takes to beat the guys at their own games.READ»
These five executives from the world of sports bring an array of clever approaches to finding, wooing, and retaining their fans as competition for their devotion--and their dollars--increases.READ»
Are not who you might expect. No LeBron or Dwight. No Melo or Kobe. We rank the brains--the right-brain superstars--behind the teams, venues, and deals that are, yes, changing the game. READ»
I'm not exaggerating when I say that I've been going to the Indianapolis 500 since I was in diapers; my parents first brought me to the event when I was just a year old, and I've been attending every Memorial Day weekend since. As a ...READ»
The Customer First Award issue of Fast Company is always my favorite FC read each year. The selection of winners, honorable mentions, and "local heroes" always provides an insightful glimpse into the manifold goodness that is ...READ»
Sports training no longer begins and ends in a rancid weight room, on a blistering track, or under the glare of an attentive coach. Today, smart athletes are turning to the Web to expand their skills and assess the competition.READ»
The Internet has been buzzing about the WorldFirst ecoF3 vehicle, a race car made from vegetables that runs on chocolate-derived biofuels, for the past month. Now the race car's developers at the Warwick Innovative Manufacturing ...READ»
What better way to attract mainstream interest to electric cars than with a good old fashioned race? EMXGP, a new auto series spun off from the TTXGP electric motorcycle grand prix race, will launch in June with a race through ...READ»
You decide which apologist gets it right.
One said, “Yes, I regret it. I’m sorry. I shouldn’t have said I hate gay people…”
The other said, “I’m ready to bear all responsibility for what happened. You can’t hurt me ...READ»
Seattle-based designer Shawn Wolfe has built his career on cheeky and subversive work for MTV, K2, Sprite, Capitol Records and Old Navy. But at the heart of his self-initiated artwork is a critical and highly entertaining survey of ...READ»
