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Topic: Multiculturalism

  
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Urban Lifestyle Demographic: Walking Through Colorblind Corridors With the '80s Babies

BY Tru Pettigrew
Relevancy Score: 100

If today's youth are truly a colorblind demographic, how does that influence the way brands should market to them?READ»

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Rise in Multiculturalism: China & Hispanic Continue Growth

BY David Capece
Relevancy Score: 100

For many years now, the US has been top dog on the international stage. However, that level of influence might decline as other economies experience tremendous growth. The economic impact of the recession might have changed the US’s influence in the long-term. More and more, China is moving into the purview. The ShanghaiREAD»

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To Reach Multicultural Youth, Go Mobile

BY Tru Pettigrew
Relevancy Score: 86

It's no secret; multicultural consumers have always been trendsetters. The music, fashion, and lifestyle categories have always been synonymous with--and adopted--what emanates from “the streets." Yet, when it comes to influence in ...READ»

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There Are No Shortcuts

BY Tru Pettigrew
Relevancy Score: 72

I remember watching an interview with President Obama back in February, right around the time that Alex Rodriguez admitted to taking steroids. Although A-Rod was not the focus of the interview with President Obama, the reporter did ...READ»

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What Are You Doing About It?

BY Tru Pettigrew
Relevancy Score: 68

How important is it for brands to give back to the communities that make up their target markets?READ»

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How to Globalize Yourself

BY Eric Matson
Relevancy Score: 50

If you want your career to move forward, be prepared to move outside the United States. Here are seven real-world strategies for working smart around the world.READ»

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2010 Trend Report

BY David Capece
Relevancy Score: 46

What does it mean to Wave? How is crowdfunding revolutionizing the non-profit sector? What does it mean to make tangible impact? Since our 2009 trend report, Google Wave has turned the tech world on its head, Kiva revolutionized the non-profit business model and Kleiner Perkins is funding eco-innovation with the $500 million Green Fund. While...READ»

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Joanne Calcagno Receives Positive Feedback on Her Book Raaof

BY Cambridge Who's Who
Relevancy Score: 44

In order to promote the achievements of their outstanding members, Cambridge Who’s Who comments on Joanne Calcagno’s book, “Raaof.”READ»

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Anthropologists Go Native in the Corporate Village

BY Kate A. Kane
Relevancy Score: 39

Get me Margaret Mead! The biggest names in business -- GM, Intel, Nynex -- enlist anthropologists to decode the rituals of corporate life.READ»

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How to Communicate with Teenagers, Pt I...

BY Matt Eventoff
Relevancy Score: 38

When you figure it out, please tell me. In all seriousness, in order to effectively communicate with someone, you need to have a basic understanding of that person’s frame of reference. Through extensive lecturing at high schools and universities (as well as my niece torturing me by continuously friending and de-friending me on Facebook) it is very clear that the experiences for a teen growing up now is very different than it was for me. How different?READ»

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Diversity and the Retail Sector

BY Tory Clarke
Relevancy Score: 33

As an early adopter with regard to formal corporate diversity initiatives, the retail sector used to be considered a high profile innovator and driver of diversity recruitment programs, while supporting the needs of a diverse employee-base. But does that remain the case today? Did the retail sector rest on their laurels following early diversity "wins", only to become less proactive in advocating and innovating in the diversity arena? READ»

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So Long Daimler and Thanks for All the Gas

BY Rusty Weston
Relevancy Score: 33

Nine years ago popular wisdom held that the well-heeled maker of Mercedes-Benz would rescue down-on-its luck Chrysler. Today we pick over the remains of the transnational automotive colossus wondering whether this was a doomed ...READ»

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Boomer Retirement Brings New Opportunities, Creating Stronger Future

BY Seth Kahan
Relevancy Score: 32

Larry Forster is featured as an expert on collaboration in my latest book, Getting Change Right. Below is an interview he conducted with me about Boomer retirement. Larry just completed a 27-year career with Shell where he was a ...READ»