Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»
In the sixth post of their 7-part series, John Elkington and Charmian Love look at how CLOs, CROs and CSOs are coping with the new wild cards dealt by environmental, social and governance challenges.READ»
Hot or not, the new Freestyle fountain, originally code-named Project Jet, has been a top-secret priority at Coca-Cola for the past four years. It's an audacious move for Coke, representing the largest investment in equipment ...READ»
When you're in the media business, you worry about the cost -- and the risk -- of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same ...READ»
“My daughter, who is studying healthcare policy in graduate school, is schooling me that the biggest financial burden on our healthcare system will not be the aging baby boomer population; it will be the outdated healthcare ...READ»
At this point in our economic distress cycle, most have trimmed so much fat they are in danger of cutting muscle. Yet, the challenges continue. A good friend who works at the Fed reminded me yesterday at our sons' soccer game that the ...READ»
