Topic: Mr. Potato Head Merchandise

A New Tool for Measuring Ad ROI: eBay

BY Linda Tischler
Relevancy Score: 56
Tue Mar 28, 2006 at 2:13 PM

David Ogilvy's old saw, "I know that half my advertising works, I just don't know which half," has become less of a joke these days, with CMOs desperate to show CEOs that their multimillion-dollar ad budgets actually produce results. ...READ»

ADVERTISING + PR | 11 comments

Putting a Face on Fast

BY Linda Tischler
Relevancy Score: 47
Fri Feb 17, 2006 at 10:56 AM

What does "fast" look like? It's a question we ponder daily here at Fast Company, as we work to discover the best and brightest companies and the smartest people to cover in the magazine and on the Web. But leave it to Crispin ...READ»

ENTERTAINMENT | Comment

The Opening Bell

BY Lucas Conley
Relevancy Score: 32
Wed Dec 19, 2007 at 12:42 AM

Celebrities regularly commandeer the balcony of the New York Stock Exchange. But does anyone notice -- or care?READ»

INNOVATION | 4 comments

Toying Outside the Box

BY Chuck Salter
Relevancy Score: 30
Thu Nov 17, 2005 at 7:20 PM

The cardboard box, that unadorned, well-traveled, and oft-abused necessity, is finally getting its due. This month, it assumes its rightful place in the National Toy Hall of Fame alongside such classics as Barbie, Mr. Potato Head, ...READ»

CREATIVITY AND INNOVATION | 3 comments

Build an Army for Your Ideas

BY Michael A. Prospero
Relevancy Score: 28
Wed Dec 19, 2007 at 8:10 AM

How to call in reinforcements to champion your brainstorms.READ»

CREATIVITY AND INNOVATION | 2 comments

The New Fabric of Success

BY Cheryl Dahle
Relevancy Score: 22
Wed Dec 19, 2007 at 12:14 AM

Grupo M, the largest private employer in the Dominican Republic, makes clothes for Abercrombie Fitch, Hugo Boss, and Tommy Hilfiger. But this is no Third World sweatshop. Instead, it's stitching together a sophisticated pattern of growth.READ»

INNOVATION | Comment

Face Time With Meg Whitman

BY Charles Fishman
Relevancy Score: 11
Wed Dec 19, 2007 at 12:26 AM

The CEO of eBay runs one of the few dotcoms that's still left standing. What will be the opening bid for her words of wisdom?READ»