Topic: Mountain Dew

The Virus of Marketing

When it comes to getting a message out with little time, minimal budgets, and maximum effect, nothing on earth beats a virus.READ»

The Best Advertising Slogans of All Time According to Digg Users

People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»

• 8 Buzz-worthy Advertising Campaigns
• How to Build a Brand Like Obama
• What Makes a Brand Authentic?

Top 3 advantages of working with a small publishing company versus a large one.

Attention. Attention. Attention. Just kidding. Sort of. I’ll explain. When I was acting years ago, I started off working commercially with a boutique agency. I LOVED my agent, Robin Levy, and her staff, Leigh and TJ. It ...READ»

A New Brand You II

That reminds me of the 2002 PepsiCo proposal that Mountain View, California, change its name to Mountain Dew. Not too many years before that, Half.com persuaded residents of Halfway, Oregon, to change their town's name. Bizarre ...READ»

What's the Big Idea?

Readers pick the Fast Forward list's 101st item.READ»

Chapter Seven: From Ecology to Economy

Big Business and the Disconnect from ValueREAD»

Shaun White's Business is Red Hot

His creativity and authenticity kill in the $150 billion youth market.READ»

• Inside the White House

Orange Model Management

Orange is one of Canada’s leading model and talent agency. A team of forward thinking professional started Orange Model Management in 2005 with a love for fashion and an eye for discovering talent. Orange is proud to provide ...READ»

Who Will Be the Godfather of Web Video?

Well-funded, big-studio-backed comedy-video Web sites have taken more hits than they've made. Does anyone have a plan that's not a joke? READ»

• The 9 Most Humorous Websites
• Comedy Is Not Pretty
• So Bad We Forgot to Laugh

Fashioning the Future

As the context of business changes, so must the conversation.READ»

Game Theory

The banner ad is dead. Long live the advergame! America's addiction to video and computer games is leading the way to a new advertising medium with astounding click-through rates, play times, and peer-to-peer potential. What's your high score?READ»

Video Gaming Puts Your Design Firm Ahead of the Game

Gaming has moved far beyond the arcade, dark basements and dorm rooms. Knowing where it's going makes your company more competitive.READ»

• Brett Lovelady's ASTRO Design blog

Pepsi Tries Throwback Branding -- with a Premium Price

Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone ...READ»

Marketing: Halo 3 Television Commercials and the Long Tail

With Halo 3, the flagship title for Microsoft's Xbox 360 gaming console, finally released, I would like to consider its success. As my colleague's article about the marketing of the product illustrates, Microsoft invested a lot of ...READ»

Hyper-Local Hero

Ten years ago, Rob Curley was covering city hall for the Topeka daily paper. Now he's lighting up the entire industry. How a "nerd from Kansas" discovered the web, and hit the big time.READ»

Microsoft Bets Big On Halo 3

Microsoft hopes its strategic partnerships sell not only the final installment of its Halo franchise but the Xbox 360 as well.READ»

• Halo 3's Octopus Marketing Strategy

Customers First Honorable Mention: QuikTrip

QuikTrip I've been flabbergasted in a convenience store many times, but never because of something good. Typical is what my wife and I encountered on a road trip this past spring at a Turkey Hill Minit Market in Harrisburg, ...READ»

Life, Inc. Chapter Seven: From Ecology to Economy

Big Business and the Disconnect from ValueREAD»

• The Meaning of "Life Inc."--a Conversation with Author Douglas Rushkoff

Dead Man Walking

On the verge of a revival last year, AOL suddenly imploded. The inside story of a journey to nowhere.READ»

• You've Got Problems!
• AOL's Greatest Hope
• AOL's Greatest Hits

Youth Movement

Michael Furdyk and Jennifer Corriero are advising Microsoft on what the next generation of knowledge workers wants from software. Did we mention that they're, like, really young?READ»