Well, sort of. As crowdsourced corporate giving becomes ubiquitous, Nancy Lublin offers tips to win those contests -- and the increasingly big bucks.READ»
That reminds me of the 2002 PepsiCo proposal that Mountain View, California, change its name to Mountain Dew. Not too many years before that, Half.com persuaded residents of Halfway, Oregon, to change their town's name.
Bizarre ...READ»
Attention. Attention. Attention.
Just kidding. Sort of. I’ll explain. When I was acting years ago, I started off working commercially with a boutique agency. I LOVED my agent, Robin Levy, and her staff, Leigh and TJ. It ...READ»
People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»
The shoe already worn by rock royalty is opening its own recording studio and hosting unsigned artists. But brands are a long way from replacing record labels. READ»
Orange is one of Canada’s leading model and
talent agency. A team of forward thinking professional started Orange
Model Management in 2005 with a love for fashion and an eye for
discovering talent. Orange is proud to provide ...READ»
Should we be rewarded for shooting ourselves in the foot and then backtracking? Apparently so, at least when it comes to carbon credits. Sea otters, a species that almost went extinct due to fur hunting in the 18th and 19th ...READ»
The banner ad is dead. Long live the advergame! America's addiction to video and computer games is leading the way to a new advertising medium with astounding click-through rates, play times, and peer-to-peer potential. What's your high score?READ»
Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone ...READ»
With Halo 3, the flagship title for Microsoft's Xbox 360 gaming console, finally released, I would like to consider its success. As my colleague's article about the marketing of the product illustrates, Microsoft invested a lot of ...READ»
Ten years ago, Rob Curley was covering city hall for the Topeka daily paper. Now he's lighting up the entire industry. How a "nerd from Kansas" discovered the web, and hit the big time.READ»
QuikTrip
I've been flabbergasted in a convenience store many times, but never because of something good. Typical is what my wife and I encountered on a road trip this past spring at a Turkey Hill Minit Market in Harrisburg, ...READ»
