FastCompany RSS

Topic: Motorsports

  
   |  Comment

Indy500's Danica Effect: Brands, Are You Listening?

I'm not exaggerating when I say that I've been going to the Indianapolis 500 since I was in diapers; my parents first brought me to the event when I was just a year old, and I've been attending every Memorial Day weekend since. As a ...READ»

   |  Comment

Indianapolis 500

Danica Patrick raced into history when she finished third at last year's Indy 500, the best-ever finish for a female driver. The Go Daddy Girl has paved the way for new competition like Switzerland's Simona de Silvestro, who's been ...READ»

   |  Comment

After The Abu Dhabi Grand Prix

With the title already decided, Jenson Button arrived for the Abu Dhabi Grand Prix, sponsored by Etihad Airways, nicely relaxed. He is 90% certain to sign up with Brawn GP again next year although probably for considerably more money. ...READ»

   |  Comment

F1 Racing's Influence, from Wheelchairs to Mars Landers

Formula 1 racing, which each year produces some of the most intensively engineered vehicles on earth, is a well-spring for design innovation. The New Scientist just rounded up some examples, and here are the the best: F1 race ...READ»

   |  Comment

World's Most Advanced Bicycle Is Laced With Formula 1 Tech

Just as inventions made during the space race have filtered down to everyday gadgets, so technology developed for prestigious Formula 1 racing cars has been included in cars: And now the Beru Factor 001 bike is making use of several ...READ»

   |  Comment

Stay on Track

Indy driver Sarah Fisher isn't racing to catch up with the boys. She is patiently gaining speed and experience to build a career that will outlast the setback of a high-profile crash and earn her a regular place in the starting lineup. Good advice for any fast-track career.READ»

   |  Comment

Formula 1 Racing

It's a little unerving that so close to the 2009 Abu Dhabi Grand Prix the yas hotel web site does not allow online booking!READ»

   |  Comment

Driving Ambition

As CEO of a car and truck recycler, and a throttle-stomping race-car driver, Sherri Heckenast knows what it takes to beat the guys at their own games.READ»

   |  Comment

Joe Redneck, Meet Eustace Tilly

NASCAR in New York? That's what Donald Trump and the stock-car bunch have in mind.READ»

   |  Comment

Life in the Fast Lane

To finish first, you have to work fast. Ray Evernham - NASCAR's top crew chief and the man behind race-car champ Jeff Gordon - offers lessons from the pit on teamwork, surprise, and the pursuit of perfection.READ»

   |  Comment

NASCAR

I'm sitting in the bleachers at the Dover International Speedway with 40,000 NASCAR fans. The Delaware skies are spurting rain like a leaky radiator, and 43 cars are thundering around the speedway less than 100 feet away, ...READ»

   |  Comment

Drivers Ed

Race car driving schools across America.READ»

   |  Comment

Sustainability: People Who Pick Green-Colored Cars are Geniuses…

…but what about green cars? A recent column on Wheels.casuggests hybrid vehicles may be a passing fad. Sales (or lack thereof) of certain models seem to indicate just that, as does a survey published in a New York Times article ...READ»

   |  Comment

Nascar: Race Against Time

The brand battle for logo exposure on Nascar tracks kicks into fourth gear.READ»

   |  Comment

My Favorite Bookmarks - David Seuss

Picks from the CEO of Northern LightREAD»

   |  Comment

Tony Stewart

NASCAR driverREAD»

   |  Comment

In Indy's Pits, It's More than Speed

Here are five tips on teamwork from some really fast company -- the pit crews at the Indy 500.READ»

   |  Comment

Ferrari Drops Wickedly Sneaky Cigarette Advertising From Its Race Cars

Still, you've got to admire the wicked branding genius that inspired the now defunct design.READ»

   |  Comment

Game Profiler

Profiles of hit games from Sony, Crash Bandicoot, Tekken 2, Formula 1 and Tomb Raider.READ»

   |  Comment

When the Sun Shines in Sin City

Detour: Las VegasREAD»

   |  Comment

One Smokin' Jacket

A hot new jacket built with sportcar-like engineering.READ»

   |  Comment

Is Toyota Working on an Electric Supercar?

Toyota already has the world's largest range of hybrid vehicles. But the company isn't leaving any potential electric vehicle market to chance. We recently learned that the automaker is teaming up with Tesla to build electric ...READ»

   |  Comment

Checkered Flag Dealers in Virginia Beach Offer Hand Wash and Detail Services

Checkered Flag car dealers in Virginia offer full time hand wash and auto detailing services for all Norfolk residents.READ»

   |  Comment

Checkered Flag Dealers in Virginia Beach Offer Hand Wash and Detail Services

Checkered Flag car dealers in Virginia offer full time hand wash and auto detailing services for all Norfolk residents.READ»