Related Content: Motorola Inc.

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Windows Phone 7: This Name Does Not Sing to Me

BY Laurel Sutton
Relevancy Score: 50

Windows Phone 7 asks: Are operating system names going to steal the cell phone spotlight?READ»

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Why Brands Pit One Audience Against Another and Lose Both

BY Simon Mainwaring
Relevancy Score: 38

There must be something about advertising to guys that makes top brands do strange things. Pepsi was reprimanded for its AMP Cola iPhone app that told men to "AMP up before they score". Coca-Cola is now making an equally tasteless appeal. The Coke Zero site invites men to date three half-dressed women at a time and get them to do what they desire.READ»

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"The Social Network," Tiger Woods, and Why Brand-Bashing Is Good for Everyone

BY Simon Mainwaring
Relevancy Score: 23

There's been much discussion about what Mark Zuckerberg and Facebook employees thought of "The Social Network." The picture it paints of their CEO isn't pretty, and such powerful storytelling penetrates the mind of pop culture. But the filmmakers did Mark Zuckerberg a favor.READ»

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The Last Frontier of Social Media: Unborn Babies

BY Simon Mainwaring
Relevancy Score: 24

A study published this week by Internet Security Firm AVG states 5% of babies under 2 have social media profiles, 7% have an email address, and 81% of two-year-olds have a digital footprint. Now's never been a better time to Pimp My Ultrasound.READ»

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Bright Spot for the Music Industry: Product Placement Is Pirate-Proof

BY David Zax
Relevancy Score: 35

Piracy may be leading to a decline in profits for record labels, but product placement is still big business. READ»

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Social Media vs. Anti-Social CEO

BY Simon Mainwaring
Relevancy Score: 28

It's difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list--Chief Technology Adopter. For without the permission and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future.READ»

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Smartphone Smackdown: Microsoft Sues Motorola Over Android Handsets

BY Ariel Schwartz
Relevancy Score: 100

In a sneaky late Friday legal filing, Microsoft hit Motorola with a lawsuit over the latter company's line of Google software-based Android smartphones, which Microsoft claims are in violation of nine patents. Could this be the first of many Android-based suits?READ»

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How Crowdsourcing Is Changing Business, Advertising, and Cause Marketing

BY Simon Mainwaring
Relevancy Score: 55

We are now witnessing a second generation of crowdsourcing efforts in which social entrepreneurs are reinventing their industries filling the voids left by traditional businesses.READ»

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What to Do When Good Brands Make Bad Things? Or Bad Brands Do Good?

BY Simon Mainwaring
Relevancy Score: 1

Pepsi makes brown sugar water that can contribute to obesity. Walmart has raised the bar on sustainability standards. In fact, almost every brand doing meaningful work can be accused of providing some product or service that can be harmful, and many so-called villains contribute to social programs. So what do we do?READ»

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Verizon's Separate App Store Explained: Still Not Necessary

BY Dan Nosowitz
Relevancy Score: 21

Verizon's own V CAST app store for Android is not very hotly anticipated, but the company's going full-steam ahead anyway. So what does it have to offer that the regular Android Market doesn't?READ»

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Is Facebook Building a Phone? Possibly, But It Won't Be the "Facebook Phone"

BY Dan Nosowitz
Relevancy Score: 20

This weekend, TechCrunch published a rumor that Facebook is secretly working on a new smartphone platform--the "Facebook Phone." After a somewhat cagey response from Facebook, we can make a guess at what this all means.READ»

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Microsoft's Windows Phone 7 Launch Could Crash and Burn Without Verizon

BY Dan Nosowitz
Relevancy Score: 20

Verizon announced that they will not carry any of Microsoft's do-or-die Windows Phone 7 phones at launch--or any time this year. That could well doom Windows Phone 7 to a Palm-like demise.READ»

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iFive: Schmidt's Facebook-Scraping, Diaspora's Open Social, Skyhook Sues Google, SMS Taxes, Europe's Moon Rover

BY Kit Eaton
Relevancy Score: 38

As you digest your breakfast, here's today's early news, pre-digested for your convenience.READ»

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HTC Reveals HTCSense.com, A Cloudy Rival to Apple's MobileMe Ecosystem

BY Kit Eaton
Relevancy Score: 6

Forget Motorola, HTC's cementing its position as the hot Android smartphone maker to watch: It's just revealed new phones and HTCSense.com, which is a cloud-based rival to Apple's iOS-MobileMe ecosystem.READ»

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Branded Virtual Goods and What Good They Can Do

BY Simon Mainwaring
Relevancy Score: 45

Brands hope to use virtual goods to soak up any discretionary spending especially among the Web-savvy under-40 crowd. Analysts agree that the virtual goods market will be worth over $2 billion this year. This is just one way that brands are responding to a very real challenge--how to make themselves relevant, sharable, and likable within the social ecosystem.READ»

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Do Ad Agencies Have a Future and, If So, What Does It Look Like?

BY Simon Mainwaring
Relevancy Score: 27

As seminars at the Cannes Advertising Festival this year revealed, the industry recognizes it is under assault from new technology and competitors. The wisest are re-inventing themselves as they help their clients to do the same, but much of the industry is still suffering from a "Mad Men" hangover.READ»

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Top Ten Reasons Why BP's Advertising Is a Disaster

BY Simon Mainwaring
Relevancy Score: 13

BP's PR efforts around the Deepwater Horizon disaster have pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million "Likes" or the BP logo competition run by Greenpeace).READ»

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Pure Process: An Insider's Guide to the Business of Advertising Thinking

BY Simon Mainwaring
Relevancy Score: 47

"The Creative Process Illustrated" is full of hard won lessons and insights from ad vets (greats like David Kennedy, Glen Cole, and Hal Curtis) who have created some of the most memorable advertising campaigns.READ»

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Where to Start if Your Brand Wants to Build an Online Community

BY Simon Mainwaring
Relevancy Score: 40

While it can be argued that social media is broadcast word of mouth marketing, to treat it as such is to overlook the key to social media success. Brands like Zappos, Starbucks, and Ford have large communities because they talk tirelessly to their fans or followers.READ»

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How Social Gaming Uses Virtual Giving to Get Real Results

BY Simon Mainwaring
Relevancy Score: 30

One of the most encouraging applications of social gaming is the ability to leverage its popularity to generate contributions to causes and humanitarian crises. We saw this when Zynga created limited edition items in FarmVille, FishVille, Mafia Wars, and Zynga Poker with proceeds going to victims of the Haiti earthquake.READ»

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"The products are original. It's the brands that are fake."

BY Simon Mainwaring
Relevancy Score: 48

The title for this post paraphrases a quote from a Chinese salesman featured in a story on counterfeit products in "The New York Times magazine" last weekend. While the salesman was speaking directly to accusations regarding the legality of selling counterfeit sneakers, he touched on a much larger issue for marketers.READ»

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Good-bye "What's Next", Hello "What's Now"

BY Simon Mainwaring
Relevancy Score: 40

The advertising and entertainment businesses are undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing, and most businesses are being forced to become far more entrepreneurial not just to survive, but to position themselves for the future.READ»

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How Social Networks Reshape Business by Reshaping Us

BY Simon Mainwaring
Relevancy Score: 19

What are the the forces and dynamics that drive social networks? READ»

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Chad Ochocinco Wants to Destroy Farmville, Rule Twitter, Facebook, iPhone, and More

BY Austin Carr
Relevancy Score: 31

The Cincinnati Bengals wide receiver and social media guru attempts to explain his obsession with the 140-character format, and shares thoughts on social media and influence -- often in 140 characters or less.READ»

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Gartner: Smartphones On the March, But Android Army Can't Save Motorola

BY Kit Eaton
Relevancy Score: 65

Gartner keeps a finger on the pulse of the cell phone world, and its latest figures reveal the heart is beating strongly: Sales are up nearly 14%, and Android is leading the smartphone charge. READ»

Topic: Motorola Inc.