Topic: Motorcycles

Deadly Motorcycle Crashes

While many people view motorcycle riders as a few pennies short of a full bank, the real truth of the matter is that car/motorcycle crashes are often the fault of the car, not the biker.READ»

Helmet Hair May Save a Life

It should go without saying that wearing a motorcycle helmet will save lives, but many people opt not to wear them because they don’t look cool – a potentially deadly decision. READ»

When the Bike Hits the Pavement

Everyone knows that when a motorcycle hits the pavement there will be serious injuries or a death. READ»

Brain Injuries or Death on a Motorcycle

When a biker hits the dirt, one of two things tends to happen – severe brain injuries or death. READ»

Electric Motorcycles Go Mainstream: Best Buy's Selling the Brammo

It's official: the Brammo Enertia, a much-hyped electric urban commuter bike, hit a Best Buy store yesterday in Portland, Oregon, and will expand to other locations nationwide soon. The $11,995 Enertia probably won't fly off the ...READ»

Motorcycle Madness Seizes the Nation

When a recession hits those who want to downsize their cars or give them up to save on gas, they usually opt to buy a motorbike. READ»

Curb Your Enthusiasm

Harley-Davidson customers love their bikes -- to the point where they scare off potential customers. Here's how Harley is expanding its audience without alienating its hard-core fans.READ»

Harley Shifts Gears

The company and its customers travel together: they're tough and independent, with a taste for freedom and independence. Now CEO Rich Teerlink aims to triple production without veering off course.READ»

How to Wear a Harley Davidson Belt Buckle and Accessorize Like a Champ

Harley Davidson belt bulge are both cool looking and functional; if you don't own one you penury to! In a day and time where trying your pants half down your backside has become the universal approach there's nothing like an amazing ...READ»

How Honda Used An Unlikely Partner to Conquer India

"It is more advantageous to conquer nearby enemies, because of geographical reasons, than those far away. So ally yourself temporarily with your distant enemies in spite of political differences.” —From The Thirty-Six ...READ»

Aftermarket Motorcycle Parts Wrongful Deaths

Riding a motorbike is usually the pride and joy of the owner who does his or her best to keep the bike looking spiffy. READ»

Designed to be Wild: Full Throttle Choppers In Vermont

Ken Carbone takes a field trip to a Vermont museum and becomes enthralled with the sleek elegance of the motorcycle.READ»

• Ken Carbone's Yes to Less blog

Alex Bogusky is Doing Buell Wheelies

Regardless of whatever Alex Bogusky says about "relinquishing the creative reigns" at Crispin Porter + Bogusky now that he's chairman, you can bet the Evil Knievel-obsessed Bogusky will be micromanaging Crispin's ...READ»

Best Buy to Enter the Electric Bike Business

Consumer electronics chain Best Buy revealed in February that it plans to sell the $12,000 Brammo Enertia electric bicycle in California stores, but the retailer hinted last week that it will actually sell a range of electric ...READ»

Fast Talk: Rebel With a Hog

Rich Christoph designed Harley-Davidson's latest ride--and kept it just legal enough.READ»

Results-Oriented Teams Collaborate: More Than Rewards and Tom Gray Solutions Form Alliance

One of the country’s most successful designers and purveyors of customer loyalty software and solutions has allied themselves with Tom Gray Solutions, forming a pioneering partnership that promises to rock the motorsport, powersport, and watersport industry with their combined potential for expanding dealer profitability. READ»

How Do You Steer This Thing? !

Can biker moguls Senior and Paulie Teutul of American Chopper leverage their brand?READ»

Why Best Buy Is Roaring Into the Electric-Bike Market

Best Buy is expanding the idea of consumer electronics by exploring home energy and green personal transportation. First up is the $12,000 Brammo Enertia electric bike.READ»

Rethinking Innovation

If you’re like me, you may find the word “Innovation” daunting. It’s used these days in every context imaginable, including the totally ridiculous. When it shows up in conversation, or in some expectation a client may have, ...READ»

A Facebook for Patent Clerks

Innovators don't invent all by themselves: To paraphrase Isaac Newton, great inventors see further than others because they stand on the shoulders of giants. Researchers at the Center for Technology Assessment hope to use that ...READ»

Trust in the Future

When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management.READ»

Mismatch or By Design?

My diverseimages™ colleagues were “movin’ through Harlem” recently, and observed this young woman motorcycle rider (photos courtesy diverseimages.net) When you look at the photo of her on her bike, every thing looks fine. She ...READ»

Starbucks, "The Third Place", and Creating the Ultimate Customer Experience

So I was sitting in Starbucks this morning across the street from one of our offices, meeting with a couple of agents.  In between meetings I approached the manager (Kelly) to see if she might have a couple of minutes to talk.  I ...READ»

The Tattoo Test

In the group of consumers who would consider getting a brand tattoo, the results were as follows: Harley-Davidson (18.9%) A Disney character (14.8%) Coca-Cola Google Now I could understand the first three. They're all companies ...READ»

These Brands Are Made for MySpace

The social portal uses music to connect marketers with the audiences they crave.READ»

• Myspace, the Sequel
• The Box Score
• A Place for Friends...To Get More Famous