Topic: Models and Modeling

The Beautiful Business of Veronica Webb

Veronica Webb is one of the most notable names of a very small group of women who were supermodels, a now extinct type of fashion model who once dominated the business. As it goes with models, the core of her notoriety hung on her ...READ»

The Booth Babe Tactic Goes Solar

Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»

Four Lessons in Creative Repurposing

Cargill Meat Solutions isn't the first business to find gold in the Dumpster. Four object lessons in creative repurposing.READ»

• Beefonomics: Cargill Meat Solutions Turns Trash to Cash

Dear Kate Moss, Advice for Michael Phelps?

Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»

Emotion Slickness

Australian artist and performer Peter Burke has installed a number of billboards promoting "products" such as happiness, integrity, and other emotions. Going so far as to trademark complicity, epiphany -- even versimilitude -- the ...READ»