Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»
Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»
Veronica Webb is one of the most notable names of a very small group of women who were supermodels, a now extinct type of fashion model who once dominated the business. As it goes with models, the core of her notoriety hung on her ...READ»
Australian artist and performer Peter Burke has installed a number of billboards promoting "products" such as happiness, integrity, and other emotions. Going so far as to trademark complicity, epiphany -- even versimilitude -- the ...READ»
