Related Content: Minute Maid Fruit Juices

How a Brand Dies or How Not to Leave Your Brand to Fate

BY David Brier
Relevancy Score: 60
Thu Jul 9, 2009 at 1:32 PM

Use these "7 Deadly Sins of Branding" to help your brand rise above the noise.READ»

Drive a Mercedes with Your iPhone and Nine Other Mind-Blowing Stories This Week on Fast Company

BY Kate Rockwood
Relevancy Score: 60
Fri Nov 20, 2009 at 4:57 PM

"Interferometric modulation," driving your Mercedes with an iPhone, driving your computer with your mind, Minute Maid's juicy new packaging, locavore Thanksgiving, a next-gen activity monitor to help you burn it off, and other great stories on Fast Company this week.READ»

HUMAN RELATIONS AND ORGANIZATIONAL DEVELOPMENT | Comment

It's Not a Fair Fight If You're the CEO

BY Marshall Goldsmith
Relevancy Score: 45
Wed Dec 19, 2007 at 7:48 AM

Watch your mouth. As the boss, you stand to wreak havoc by mere suggestion.READ»

INNOVATION | Comment

Are Brands out of Hand?

BY Jack Hitt
Relevancy Score: 25
Wed Dec 19, 2007 at 12:19 AM

A new kind of brand proletariat is on the loose, courtesy of Harvey Alpert, the man behind Brand in Your Hand.READ»

ENTREPRENEURSHIP + SMALL BUSINESS | 3 comments

Coca-Cola Acquires a Stake in Honest Tea

BY Saabira Chaudhuri
Relevancy Score: 22
Tue Feb 5, 2008 at 4:45 PM

The best thing that ever happened to organic tea company Honest Tea or a slow but controlled brand implosion?Coca-Cola announced today that it is buying 40% of Honest Tea, the nation's largest selling brand of organic bottled tea. ...READ»

CREATIVITY AND INNOVATION | 3 comments

Is Mad. Ave. Ready To Go Naked?

BY Danielle Sacks
Relevancy Score: 19
Wed Dec 19, 2007 at 8:00 AM

These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box?READ»

CREATIVITY AND INNOVATION | Comment