Topic: Millward Brown Group

Taking It to the Limit

Relevancy Score: 74
Tue Mar 22, 2005 at 5:05 AM

How far would you go to express your passion for a particular brand? I'm talking above and beyond wearing or using it. Think about it. Would you put its sticker on your bumper? Perhaps you may even have its logo as a link on your ...READ»

TECHNOLOGY | Comment

Getting Inside Your Head

BY Lucas Conley
Relevancy Score: 72
Wed Dec 19, 2007 at 8:03 AM

A company that "fingerprints" brain activity to gauge emotional responses has attracted interest from Madison Ave. to the CIA.READ»

TECHNOLOGY | Comment

Twenty People, Four Notes

BY Linda Tischler
Relevancy Score: 21
Wed Dec 19, 2007 at 8:17 AM

How Microsoft created the sound of Vista.READ»

INNOVATION | Comment

Whatever Happened to Globalization?

BY William C. Taylor
Relevancy Score: 6
Wed Dec 19, 2007 at 12:05 AM

One of the world's most powerful advertising executives, Martin Sorrell, offers a provocative set of ideas about doing business around the world. His biggest worry: "It's all too easy to get out of touch with what's really going on."READ»