Do brands really create value? Will Old Spice's tornadic viral campaign and sudden "influence" improve Procter & Gamble's bottom line? Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat.READ»
Millward Brown Optimor has released its fifth annual BrandZ report (.pdf file) that shows the 100 most valuable brands in the world--and it shows just how integral technology has become in our lives. The top spot goes to Google, with ...READ»
One of the world's most powerful advertising executives, Martin Sorrell, offers a provocative set of ideas about doing business around the world. His biggest worry: "It's all too easy to get out of touch with what's really going on."READ»
How far would you go to express your passion for a particular brand? I'm talking above and beyond wearing or using it. Think about it. Would you put its sticker on your bumper? Perhaps you may even have its logo as a link on your ...READ»
