Every civilization uses or has used story telling as a way to communicate social values, skills, and to change or reinforce behaviors. While stories are often the basis of interaction they are also the building blocks of knowledge and the foundation of memory and learning. They connect us to our humanity and link our past, present and future by teaching us to anticipate the possible consequences of our actions. Stories can help us define what is authentic about something or someone. The stories we tell and hear about our companies comprise our corporate cultures.READ»
