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Topic: Michael Phelps

  
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Dear Kate Moss, Advice for Michael Phelps?

Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»

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Michael Phelps's High-Performance Bong

Michael Phelps is a fierce competitor, always searching for an edge. Last summer, it was his swimsuit. This winter, it's his bong. And not just any bong. In the picture zooming around the world, he's using a ROOR, an expensive, ...READ»

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Editor's Letter: Bright Spots

Michael Phelps, the Olympic swimmer, stopped by our offices recently. He didn't look like anyone special. Without his gold hardware or a pool to churn through, he could have been any run-of-the-mill mall rat: iPod buds ...READ»

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Michael Phelps: Endorsement Gold

The Olympic hero stops by our offices to hawk a performance beverage from a tiny Austin company that hit the jackpot by signing him before the Games. Video after the jump...READ»

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Is Good Design Bad for the Planet?

You betcha. As somebody with four iPods -- from a clunky old fat white one from the Paleolithic era, to a sleek new iPod Touch - I’ll be the first to confess that I’m a sucker for a sexy gadget, an easy mark for a cool new ...READ»

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World Aquatics Championships

Nearly 3,000 athletes from 200 nations will compete at this year's swimming and diving championships. But extraordinary attention will go to one: Michael Phelps. In his first major meet since the bong-picture scandal that cost him a ...READ»

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Fast History: Michael Phelps’ Eighth Gold Medal in Beijing, 2008

It’s been a rocky—we could even say stoney—year for Michael Phelps, America’s golden boy who last year left Beijing with the most gold medals ever awarded an Olympian in a single games. Riding high after being called the ...READ»

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Micahel Phelps and Outstanding Peformance

If you want to become an outstanding performer, you need to do three things: 1) become a lifelong learner; 2) set and achieve high goals; and 3) get organized. Right now, I can’t think of a more outstanding performer than ...READ»

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The Olympics, Michael Phelps and Self Confidence

Have you been watching the Olympics?  I have.  I’ve been blown away by several of the events and performances.  Let’s start with Usain “Lightning” Bolt who won a gold medal and set a world record in the 100 meter dash, ...READ»

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Sex, Drugs, and Alcohol

Think about it….Dating websites are packed. Professional matchmakers are showing profits greater than landowners. Michael Phelps is getting more publicity with paraphernalia around his neck than 8 gold metals. Local corner liquor stores are packed every night. The economy may be struggling, but these industries continue to flourish.READ»

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The Man Behind Wrigleys' Chris Brown Scandal

This hasn't been a good week for the celebrity product hawking industry. First there was Michael Phelps and the case of the bubbling bong. Now the brand called Chris Brown is under fire after allegations that the suave R&B singer ...READ»

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Youth Olympic Games

We're all for promoting cultural exchange among 14- to 18-year-olds and spreading the Olympic values of excellence, friendship, and respect, but is this inaugural Youth Olympic Games really necessary? A 15-year-old Tara Lipinski ...READ»

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101 Things to Do With Outlawed Speedo LZR Wet Suits: Architecture

Designboom has got a nifty little post on a project by some platform 2 students from the Chelsea College of Art & Design. The s_pavilion is an external structure made from LZR Racers, those Speedo wet suits that gave Michael ...READ»

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The Most Innovative Companies in Sports

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Sports.READ»

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Update

Dynamic Marketing Group, which we dubbed "one of China's fastest-rising advertising agencies" back in April 2006, recently wooed Michael Phelps to Mazda. The 14-time Olympic gold medalist will receive a seven-figure sponsorship deal, ...READ»

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Fast History: Storm Botnet Sends 57 Million Emails in One Day, 2007

For computer viruses everywhere, today is something akin to the day Michael Phelps won his eighth gold medal. Two years ago today, the Storm botnet (sometimes called the Storm worm botnet) had a career day, sending a record 57 million ...READ»

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October 2008: Reader Feedback

In the Fast Lane By the time our July/August issue arrived in subscribers' mailboxes, cover girl Katie Hoff had broken the world record in the women's 400-meter individual medley at the U.S. Olympic trials, shaving 0.34 of a second ...READ»

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Print Is Dead, Long Live Print: Digital Magazines Have Publishers in a Spin

Time Inc, Hearst, Condé Nast, Wenner Media and Meredith magazine publishers have banded together to promote their print editions in a "power of print" ad campaign. But let's do the Time Warp again, and remember digital mags really ...READ»

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Turn social media into nonprofit gold. Five key points to consider before you jump in

If you're a traditional marketing guru working at a nonprofit, want to incorporate social media into your strategy, but haven't found the time to get up to speed, join the club. More than you would believe are in the same boat. And — help is at hand. READ»

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Hiring Executives: If You've Never Done the Job, How Do You Hire Somebody Good?

The biggest difference between being a great functional manager and being a great general manager is that you must hire and manage people who are far more competent at their jobs than you would be at their jobs. So, with no experience, how do you hire someone good?READ»

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Is Technology Making Us Idiots?

In his insightful 2008 article in the Atlantic, Nicolas Carr asks, "Is Google Making Us Stupid?" He goes on to explore how new technology has altered our reading habits and, more unsettlingly, how we process information and think. It is a cerebral piece that meets the high intellectual standards we expect of that august magazine. I, however, would like to bring his lofty discussion of the impact of new technology on our lives down to the muckier level of human dysfunction. I would suggest that not only is the latest technology making us stupider, but it is also making us just plain idiots! READ»

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Iceland Erupts: The Prettiest Travel Headache You'll Ever See

Good news for sky watchers, bad news for sky travelers: The eruption of a volcano in Iceland means that all flights to and from Ireland and the U.K. are grounded until 6 a.m. GMT tomorrow morning, and airports have closed in Sweden, ...READ»

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Now: July/August 2010

July MON TUE WED THU FRI SAT SUN       01 02 03 04 05 06 07 08 09 ...READ»

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Engaging youth is about creating a movement

Holding the attention of global youth today is more difficult than ever. A recent study found that 62% of teens are apathetic about marketing and advertising meaning they aren’t anti-brand but you have to work very hard to get them ...READ»