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Topic: Michael Phelps

  
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Hiring Executives: If You've Never Done the Job, How Do You Hire Somebody Good?

The biggest difference between being a great functional manager and being a great general manager is that you must hire and manage people who are far more competent at their jobs than you would be at their jobs. So, with no experience, how do you hire someone good?READ»

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Youth Olympic Games

We're all for promoting cultural exchange among 14- to 18-year-olds and spreading the Olympic values of excellence, friendship, and respect, but is this inaugural Youth Olympic Games really necessary? A 15-year-old Tara Lipinski ...READ»

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101 Things to Do With Outlawed Speedo LZR Wet Suits: Architecture

Designboom has got a nifty little post on a project by some platform 2 students from the Chelsea College of Art & Design. The s_pavilion is an external structure made from LZR Racers, those Speedo wet suits that gave Michael ...READ»

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Now: July/August 2010

July MON TUE WED THU FRI SAT SUN       01 02 03 04 05 06 07 08 09 ...READ»

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The Mekanism Guarantee: They Engineer Virality

Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.READ»

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Iceland Erupts: The Prettiest Travel Headache You'll Ever See

Good news for sky watchers, bad news for sky travelers: The eruption of a volcano in Iceland means that all flights to and from Ireland and the U.K. are grounded until 6 a.m. GMT tomorrow morning, and airports have closed in Sweden, ...READ»

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Print Is Dead, Long Live Print: Digital Magazines Have Publishers in a Spin

Time Inc, Hearst, Condé Nast, Wenner Media and Meredith magazine publishers have banded together to promote their print editions in a "power of print" ad campaign. But let's do the Time Warp again, and remember digital mags really ...READ»

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Winter Olympics Sponsor Smackdown: Red Bull vs. Coke

The Winter Olympics start later this week, which means fans will soon be subjected to ads from the usual suspects, e.g. McDonald's, Visa, Coca-Cola. But Red Bull, which usually steers clear of mainstream sports in favor of alternative ...READ»

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Is Technology Making Us Idiots?

In his insightful 2008 article in the Atlantic, Nicolas Carr asks, "Is Google Making Us Stupid?" He goes on to explore how new technology has altered our reading habits and, more unsettlingly, how we process information and think. It is a cerebral piece that meets the high intellectual standards we expect of that august magazine. I, however, would like to bring his lofty discussion of the impact of new technology on our lives down to the muckier level of human dysfunction. I would suggest that not only is the latest technology making us stupider, but it is also making us just plain idiots! READ»

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Engaging youth is about creating a movement

Holding the attention of global youth today is more difficult than ever. A recent study found that 62% of teens are apathetic about marketing and advertising meaning they aren’t anti-brand but you have to work very hard to get them ...READ»

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Death of a Salesman, Starring Tiger Woods

His brand didn't tank because he smashed his car on a residential street he'd driven hundreds of times before or even because there was something fishy about the whole incident; it changed because he stonewalled.READ»

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Fast History: Storm Botnet Sends 57 Million Emails in One Day, 2007

For computer viruses everywhere, today is something akin to the day Michael Phelps won his eighth gold medal. Two years ago today, the Storm botnet (sometimes called the Storm worm botnet) had a career day, sending a record 57 million ...READ»

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Fast History: Michael Phelps’ Eighth Gold Medal in Beijing, 2008

It’s been a rocky—we could even say stoney—year for Michael Phelps, America’s golden boy who last year left Beijing with the most gold medals ever awarded an Olympian in a single games. Riding high after being called the ...READ»

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Turn social media into nonprofit gold. Five key points to consider before you jump in

If you're a traditional marketing guru working at a nonprofit, want to incorporate social media into your strategy, but haven't found the time to get up to speed, join the club. More than you would believe are in the same boat. And — help is at hand. READ»

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World Aquatics Championships

Nearly 3,000 athletes from 200 nations will compete at this year's swimming and diving championships. But extraordinary attention will go to one: Michael Phelps. In his first major meet since the bong-picture scandal that cost him a ...READ»

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Dealers Pushing Pot on Social Networks Create Legal Haze

Who knew Twitter, Facebook and MySpace were gateway drugs? It started off as something social, but now some California medical marijuana dispensaries are using the popular social networks to update their clientele, and anyone else ...READ»

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Day of the Dolphin, Imperfect Harmony, The Iceman Cometh

Very Short List delivers one excellent item to your inbox, daily: Books, films, music, web-things, and dispatches on science and technology. Today, check out a 5,000-year-old iceman, hear a unique collaboration between man and machine, and see how you can swim faster than Michael Phelps.READ»

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Feedback

Fighting Words We like our columnists to stir up controversy, and Nancy Lublin certainly came through in Fast Company's first Do Something column, "No Vacancy." Readers felt strongly, both pro ("a spanking good article") ...READ»

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If We Did Not Build it, They Would Not Come: Citizen Journalism is Discovered - The Harsh Reality of the New World Media

Over the past two years, the way in which American's receive their news has changed. No longer does the father come home, kick off his shoes, and read the day’s events in the local newspaper such as THE NEWARK ADVOCATE, A Gannett Publication, based in Newark, Ohio. America, The way media in America is being distriputed arounnd the world is no longer in the hands of "The Editorial Board" but YOU, The American Citizen Journalist, From RobertPaisola.com READ»

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Sex, Drugs, and Alcohol

Think about it….Dating websites are packed. Professional matchmakers are showing profits greater than landowners. Michael Phelps is getting more publicity with paraphernalia around his neck than 8 gold metals. Local corner liquor stores are packed every night. The economy may be struggling, but these industries continue to flourish.READ»

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The Most Innovative Companies in Sports

You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Sports.READ»

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The Man Behind Wrigleys' Chris Brown Scandal

This hasn't been a good week for the celebrity product hawking industry. First there was Michael Phelps and the case of the bubbling bong. Now the brand called Chris Brown is under fire after allegations that the suave R&B singer ...READ»

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Dear Kate Moss, Advice for Michael Phelps?

Yes, Michael Phelps agreed to one too many product endorsements (really, Rosetta Stone?). Yes, he doesn't have the personal branding intelligence (or strategic entourage) of this month's cover boy, Shaun White. And yes, he probably ...READ»

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Set Smaller Goals, Get Bigger Results

Why tough circumstances call for smaller goals.READ»