As the branding agency for Slice - a manufacturer of innovative products that cut, slice, grate, etc. - Liquid Agency is already collaborating with world-class architects and designers like Karim Rashid and Yves Behar. Now, Michael Graves - the renowned architect whose line of products for Target is wildly successful is developing a new line of products for Slice.READ»
The Michael Graves-Target partnership is the very model of a successful designer-retailer collaboration. But getting there was an occasionally bumpy ride.READ»
Target's strategy of rolling out capsule collections by well-known designers -- Loeffler Randall shoes and handbags, Erin Fetherston sweaters, Alice Temperley sportswear, Jovovich Hawk dresses -- has been a tried-and-true strategy ...READ»
Get on the couch: A design psychologist says your grandmother’s garden and your father’s den influence your sense of place in ways you don’t understand.READ»
Thanks largely to the deluxe-uccinos at Starbucks and the Michael Graves teapot at Target, it's now an article of faith that luxury is within reach of nearly every man, woman and child. But it also raises an enduring question: When a ...READ»
Over the past decade, driven by an ever-more sophisticated consumer, design has gone from being a bonus to being an essential ingredient in almost every market sector.
Target earned itself a spot on Fast Company's 2008 Fast 50 ...READ»
This morning I had a really great cappuccino (and, I confess, a sinful sugared doughnut) out of a chic little cup while cruising the wares at the new Alessi store in Soho.
Why should you care (except for a justifiable concern about ...READ»
To ring in the new year, Target has launched the Great Save, a sales event offering slashed prices and bulk-packaged items, creating a warehouse club-like atmosphere--but without the membership requirement or fees.READ»
No matter what you do for a living, design matters. Meet and learn from 20 visionary men and women who are using design to create not just new products, but new ways of working, leading, and seeing.READ»
Alberto Alessi transformed his family's ho-hum housewares business into a trendsetting design giant. His secret: walking the borderline between genius and failure.READ»
Walter Hood transforms run-of-the-mill public spaces—city parks, highway underpasses—into pillars of the communities they serve. His goal: to prove that every place, and every person, can benefit from good design.READ»
It's hard to remember a less-inviting time to have a great idea for a new company or to champion new ideas to change a big company. But leaders who think big aren't willing to downsize their ambitions -- they just have to work a little harder (and smarter). Here's some battle-tested advice on how to stay fast in slow times.READ»
