Topic: Medtronic Inc.

Corporate Leadership for the 21st Century: Sustainability Experience Required

You will soon find that no corporate board will hire a CEO or elect a new board member who doesn't have experience in environmental sustainability and social issues. Why would I say this? And where would a corporate person gain ...READ»

It's Not the Suit, It's the Sizzle: What Tony Stark Can Teach Medical Companies

The true function of medical devices may be to keep you alive, but the purpose is to enable you to live--to really live.READ»

• Craig Chamberlain's Make it Matter blog
• Browse More Expert Design blogs

Remembering C.K. Prahalad

The author of "The Fortune at the Bottom of the Pyramid" who passed away earlier in the month was influential in transforming Ravi Sawhney's design practice.READ»

• Ravi Sawhney's Design Reach blog
• Browse more Expert Design blogs

Burst.com Becomes Democrasoft, Launching Collaborize(TM) at DemoSpring 2010

My long-time  friend  Richard Lang, whose company Burst.com (OTC: BRST.PK) won a couple of big patent infringement suits a while back, but essentially lost its product window in ...READ»

Medtronic's Attain Ability

Medtronic's Attain Ability implant uses technology developed by NASA.READ»

Extreme Makeover, Weiner Edition: RKS Redesigns the Deadly Hot Dog

Last week, the American Academy of Pediatrics called for the redesign of hot dogs. Never ones to resist a challenge, or the chance to play with their food, RKS carved out a little time to reinvent the wiener.READ»

• Ravi Sawhney's Design Reach blog
• Browse more Expert Design blogs

Coca-Cola's New Video Proves Brand Happiness Can Be Viral

The new "Happiness Machine" video made by Coke is a model for how brands can create that moment of delight with their consumers.READ»

• Ravi Sawhney's Design Reach blog
• Browse More Expert Design blogs

New Models for Engaging Consumers: A Report from Opportunity Green

Shifting the consumer paradigm to sustainable products, processes, and experiences has to begin with a fundamental shift in the way we think, the way we do business, and the way we all live our lives.READ»

• Ravi Sawhney's Design Reach blog

Bill George: World Leaders Need to Think of the World like the Internet

Bill George, Harvard Professor and former CEO, Medtronic, will be keynoting the World Business Forum next Tuesday for the second year in a row. I spoke to him today. Here is some of what he told me:Leaders need to think of the world ...READ»

Who’s Hiring? Week of 9/25/09

Who's Hiring is a weekly survey of companies showing the highest hiring activity. Not only is this valuable for job seekers, but for business analysts, corporate strategists, marketers, salespeople, investment analysts, financial advisers, and others who are interested in companies experiencing growth. Despite the recession, these companies are all expanding. READ»

Teaching Moments: A New Era for Design Education

Design educators are reinventing the industry from the inside out as employers are less interested in students' ability to sketch, and more interested in their ability to think and communicate strategically. READ»

• Ravi Sawhney's Design Reach blog

A Better Way to Health Care Reform: Is There a Designer in the House?

A "dream team" of designers could improve America's ailing system by focusing on health care as a series of meaningful, user-centered experiences.READ»

Broken Guitar Has United Playing the Blues to the Tune of $180 Million

When the airlines smashed a songwriter's guitar and refused to reimburse him, he got even by going viral.READ»

• Ravi Sawhney's Design Reach blog

Why Designers Need to Focus on Focus Groups

The design team can play an important role in research and focus group testing.READ»

• Ravi Sawhney's Design Reach blog

How the Networked Body Is Reinventing the Consumer

Leslie Saxon Professor of Medicine; Chief of Cardiovascular Medicine USC school of Medicine Los Angeles, California Reinventing the Consumer Leslie Saxon, 50, has worked in the field of networked health monitoring ...READ»

• Fast Talk: Making It Personal
• Fast Talk: Designing a Lifestyle App
• Fast Talk: Empowering the Patients

Over-Innovation: A Cautionary Tale

The difference between simple and elegant can mean the difference between success and failure for your brand.READ»

• Ravi Sawhney's Design Reach blog

Roadmap for Recovery: Five Ways to Come Out on Top

In my last post, I shared five short-term strategies for surviving the downturn by using design thinking as a roadmap to connect your business with consumers. Once you've weathered the worst of the economic storms, it's time to ...READ»

• Roadmap for Recovery: Five Ways to Help Your Company Survive Now

Roadmap for Recovery: Five Ways to Help Your Company Survive Now

History has shown that hard times can provide as much opportunity as pitfalls. Want proof? Motorola, Hewlett-Packard, and Xerox are just three innovation-driven companies that were founded during the Great Depression. More recently, ...READ»

• Design Like a Surfer..and How Hyundai Caught the Wave
• Designing From the First-Person Perspective

Design Like a Surfer..and How Hyundai Caught the Wave

Over the past decade, driven by an ever-more sophisticated consumer, design has gone from being a bonus to being an essential ingredient in almost every market sector. Target earned itself a spot on Fast Company's 2008 Fast 50 ...READ»

• Designing From the First-Person Perspective
• Change-Agent Designs: They Inspire You to Do the Right Thing

Designing From the First-Person Perspective

In professional industrial design, designs aren't really for the designers. They aren't even for the clients. They're for the end-users. I believe we get the best results when we "design from the first-person perspective" and really ...READ»

• Change-Agent Designs: They Inspire You to Do the Right Thing
• iPhone Apps and the Making of the 99 Cent Hero
• The Web Design That Changed the World

Change-Agent Designs: They Inspire You to Do the Right Thing

While designs are often the result of great inspiration, I'm even more interested in designs that themselves inspire. I'm a great believer in design's power to effect positive change in the world. Understandably, the first job ...READ»

iPhone Apps and the Making of the 99 Cent Hero

A couple of weeks ago, the billionth iPhone app was downloaded from the App Store. Not bad for only nine months. How are iPhone apps related to heroes? I believe that a key to truly successful design is creating products that ...READ»

• The Web Design That Changed the World
• Design's Reach: Let's Begin a Dialogue

The Web Design That Changed the World

I like to explore design's reach into unexpected places. Today, I'd like to focus on design in politics… specifically, how, by creating emotional connection, the Web site my.barackobama.com (commonly known as MyBO) ...READ»

• Design's Reach: Let's Begin a Dialogue
• How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign

Design's Reach: Let's Begin a Dialogue

Design. Everyone seems to know about it. Some discredit it as superficial, while others crave it as a lifestyle. Business can be perplexed by it or harness its power. Not even designers can agree on its meaning. It's no wonder ...READ»

NASA Tech Worms Its Way Into Your Heart, Via Medtronic's Attain Ability

Here's another poke in the eye for people who gripe that the space industry is a waste of money: Technology originally developed by NASA as an insulator for spacecraft has been incorporated into a new implantable medical device ...READ»