Topic: McCann WorldGroup

The Mekanism Guarantee: They Engineer Virality

Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.READ»

• Freaks and Geeks

Fast Company's Most Innovative Marketing Expert Blogs, Part II

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

In Advertising, Stupidity Can Win You Awards [UPDATED]

The World Wildlife Fund condemns an award-winning ad proposal from DDB Brazil, which name-checked both September 11 and the Indian Ocean Tsunami.READ»

Fast Company's Most Innovative Marketing Expert Blogs

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

The Internet Makes Work for Idle Hands

The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what ...READ»

Social Begins at Home

Social media is so hot right now. At least I think it still is. As I pointed out yesterday, in my blog post, "Cultural Latency," things that get suddenly popular have a tendency to become less interesting just as rapidly. One ...READ»

Cultural Latency

There is a correlation between the amount of time it takes to distribute something, and the amount of time it takes for that thing to have an effect, and consequently the amount of time that thing stays relevant and ...READ»

Lions and Language and Geeks [Oh My]

Language is in a state of constant flux, evolving at the edges, occasionally ruptured by dramatic and rapid changes in culture. It contains fossils and fractures that hint at what has been or will be important. The word ...READ»

Chinese Digital Marketing- Having an Integrated Plan in 2009

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ»

Is the Original Blogging Dead?

In the tech world, where tools and gadgets are way cool one day and so 2004 the next, is blogging really dead? According to Paul Boutin, who ironically writes for the Sillicon Valley gossip blog Valleywag, blogging is out and being ...READ»

Log Off, Latch On, Make Facetime: Dentyne's New Campaign Turns Heads

Attractive, twenty-somethings canoodling and exchanging minty kisses. Friends locked in tight embrace. Dentyne's provocative new ad campaign is hard to miss.READ»

Microsoft's Ad Campaigns: An Overview

Microsoft's ad campaigns have rarely been memorable. READ»

• Can Alex Bogusky help Microsoft Beat Apple?

Can Alex Bogusky Help Microsoft Beat Apple?

Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff.READ»

• Apple vs. Microsoft -- Who is Winning the Epic Battle
• Microsoft's Ad Campaigns: An Overview

Money Matters

A San Francisco startup offers a service for reducing workplace stress that concentrates on head, heart, and hedge funds. Learn how Financial Finesse teaches employees to take control of their money -- and their lives.READ»

Feedback

Letters. Updates. Advice.READ»

Chris Lowe: Time to Get Real

Who: Chris Lowe

Title: Chief marketing officer, Coca-Cola North America

Where: Atlanta, Georgia

Challenge: Teach the world to love Coke...again.READ»

David Rockwell Has a Lot of Nerve

This was the year that business lost its nerve. Innovation? Imagination? Who could afford them? But David Rockwell, the design visionary behind some of New York's hottest restaurants, the Academy Awards theater, and even the sets for the Broadway smash Hairspray, keeps on taking chances -- and building great spaces with a point of view.READ»

Advertising, Under Review

Unit of OneREAD»

Change Agent - John Dooner

There are few moments as disheartening in business as the day that your most important customer decides to start doing business with someone else. Ad man John Dooner turned just such a moment into a source of change and renewal for his giant agency.READ»

Full-Time Freelancers

Enough AlreadyREAD»

Masters of Disaster

We asked eight turnaround experts, from professors to investors to managers, who have brought companies back from the brink, to give us their recipe for rescue. Here's the 411 on the 911.READ»

Your Ad Here

The Miami Ad School creates the future stars of the advertising business. It's also inventing new ways to teach and learn that are relevant to rising stars in any business.READ»

Rethinking Big on Madison Avenue

"I'm on the verge of being fired everyday," says Peter Kim. "If I'm not. I'm not doing my job. If I cease to push the envelope, I've failed."READ»

Take a Hike

Forget designing quieter cubicles. Companies that really want to maintain a creative edge should install locker rooms with great showerheads for their workers. Not so they can sleep on the office sofa and then get up and work all day ...READ»

Creativity Scene

Adweek recently asked several top advertising creatives, "What's your creative Bible?" The books they recommend are by turns surprising -- and inspiring: Jamie Barrett, Goodby, Silverstein & Partners: When Advertising Tried Harder, ...READ»