Related Content: Maxwell House Coffee

Discriminated Against? Go Out and Do it Yourself

BY Francine Hardaway
Relevancy Score: 75
Sat Jul 19, 2008 at 9:08 AM

My first job right out of college was at J Walter Thompson Company in New York. I had an Ivy League degree and I was hired as...a typist. I spent the day putting carbon paper in documents, throwing them out and starting them ...READ»

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Thinking Outside the Cup

BY Alison Overholt
Relevancy Score: 40
Wed Dec 19, 2007 at 9:19 AM

Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.READ»

INNOVATION | Comment

Thinking Outside The Cup

BY Alison Overholt
Relevancy Score: 40
Wed Dec 19, 2007 at 7:43 AM

Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.READ»

PERSONAL BRANDS | 1 comment

(Re) Brand You

BY Cecilia Rothenberger
Relevancy Score: 38
Wed Dec 19, 2007 at 8:36 AM

This marketing expert and author will help you reboot yourself after a layoff.READ»

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Marketing to Death

BY Tim Manners
Relevancy Score: 31
Tue Jul 8, 2008 at 5:45 PM

Life may be random for Steve Jobs, but it is also very easy. All he has to do is stand up there on stage, in that black turtleneck and those blue jeans, strap on his latest iGizmo and the crowd goes wild. And why not? Everything ...READ»

BRANDING | 2 comments

How to Write a Catchy Slogan

Relevancy Score: 30
Mon Aug 8, 2005 at 11:07 AM

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm's Unique Selling Proposition (USP) can answer the prospect's question "Why you, not your competition?" before ...READ»

CREATIVITY AND INNOVATION | 1 comment

In Praise of the Purple Cow

BY Seth Godin
Relevancy Score: 30
Wed Dec 19, 2007 at 12:38 AM

Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products.READ»

CREATIVITY AND INNOVATION | Comment

Thinking Outside The Cup

BY Alison Overholt
Relevancy Score: 28
Wed Dec 19, 2007 at 7:45 AM

Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.READ»

INNOVATION | 1 comment

How Do I Love Thee? Let Me Plot the Graph.

BY Linda Tischler
Relevancy Score: 28
Wed Dec 19, 2007 at 12:51 AM

Marketers have figured out a way to measure how consumers really feel about brands. Warning: Love hurts.READ»

CREATIVITY AND INNOVATION | Comment

Java Man

BY Nick Reding
Relevancy Score: 25
Wed Dec 19, 2007 at 8:09 AM

As one of only 48 certified coffee graders in the country, Ed Faubert sits at the center of a $19 billion industry. READ»

STARBUCKS | Comment

Starbucks Loans Cash to Small-Scale Coffee Farmers

BY Ariel Schwartz
Relevancy Score: 14
Thu Apr 16, 2009 at 3:55 PM

Complain all you want about Starbucks taking over the world--the company is at least trying to do some good in the process. The company announced plans last year to become the largest purchaser of Fair Trade coffee in the world. ...READ»

CHANGE AGENTS | Comment