Topic: Matt Cohler

Facebook: Selling To The Brand Called Me

Matt Cohler spends his day thinking about money. “Were still in a high growth period,” says the vice president of strategy. “I spend a lot of time on big problems. Number one, how to monetize the site as effectively as ...READ»

Inside "Inside Facebook"

One of the nice thing about being a magazine writer who also has access to a clean, well-lighted space on the internet, is that I get to resurrect some of tasty tidbits of reporting which get cut in the often brutal process of ...READ»

Web: Can A Social Network Save Business 2.0?

Yesterday, I completely missed the news. The New York Times's Brad Stone wrote about, "Ad Downtown Threatening the Survival of Business 2.0." Forbes Brian Caulfield had even covered the impending demise of the publication, "Bye-Bye, ...READ»

Lessons From The Trenches

Activating a customer base with digital tools isn't as easy as it looks. As Chris Hughes showed with both Facebook and Obama, detailed execution is at least as important as strategy. Some examples:READ»

• Boy Wonder
• The Community That Hughes Built

Hacker. Dropout. CEO.

When Mark Zuckerberg showed up in Palo Alto three years ago, he had no car, no house, and no job. Today, he's at the helm of a smokin'-hot social-networking site, Facebook, and turning down billion-dollar offers. Can this kid be for real?READ»

How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign

The untold story of how Chris Hughes, today only 25 years old, helped create two of the most successful startups in modern history, Facebook and the Barack Obama campaign.READ»

• The Community That Hughes Built
• Lessons From The Trenches