Okay, so you've created awareness of your brand. How do you maintain continuity and momentum with the relationship you've just established? Here are 5 takeaways about "Mass-Personalization" in a digital world.READ»
If you don't know where you are going, any direction will get you there. By now you know that I am not a big proponent of the traditional annual strategic planning process. Yet I do feel very strongly that one of the key ...READ»
In my home town of Sarasota, all sorts of businesses come and go. In fact, a group of business colleagues have something they call the “Business Death Pool” in which they bet on which new business will close down next.
It is ...READ»
Successful people are dynamic communicators. As I point out in “Straight Talk for Success,” if you want to become a dynamic communicator, you need to become a great conversationalist, clear and succinct writer and an effective ...READ»
Network marketing, or multi-level marketing, is one of the fastest-growing business models of the past few decades. Between 1993 and 2003, total direct selling revenues grew by 7.1% annually, dramatically above the rate of growth of ...READ»
Network marketing, or multi-level marketing, is one of the fastest-growing business models of the past few decades. Between 1993 and 2003, total direct selling revenues grew by 7.1% annually, dramatically above the rate of growth of ...READ»
He helps some of the world's best-known companies cut through marketing clutter and communicate effectively with their customers. His secret for helping brands get and keep your attention? A picture really is worth a thousand words.READ»
Living in Vancouver, a favourite pastime is counting the number of cargo ships in the harbour. It's a symbol of regional prosperity, global connection and a touchstone to a rich nautical heritage. All of which get reappraised when ...READ»
The moment has passed, I know. Whatever stench of cultural relevance the Apprentice--and by extension, The Donald--may have once had has long since dissipated. And yet, I'm powerless to turn away from this prime-time train wreck. ...READ»
