Topic: Marx Communications

Careers: Thank You, Readers

BY Wendy Marx
Relevancy Score: 86
Fri Nov 23, 2007 at 9:01 AM

I've been busy celebrating Thanksgiving with my family but wanted to say "thanks" to everyone for reading my blog. I've met some terrific people through this blog and appreciate everyone who has commented and reached out to me. My ...READ»

CAREERS | 1 comment

Careers: Personal Branding Times Two

BY Wendy Marx
Relevancy Score: 83
Thu Oct 25, 2007 at 10:14 AM

How do you instantly double the power of personal branding? This isn’t a trick question, just a way to try to start thinking unconventionally. All of which got me reflecting on marriage -- not the romantic concept but a synergy of ...READ»

CAREERS | 3 comments

Careers: Personal Branding and Work-Life Balance Part 2

BY Wendy Marx
Relevancy Score: 77
Thu Nov 29, 2007 at 8:35 AM

I appreciate all the great responses to my post a few weeks ago on work-life balance. Here is the link to the Terrie Williams article I wrote about. Since a lot of us struggle with work-life balance, living the antithesis of the ...READ»

CAREERS | Comment

Careers: Personal Branding and Thinking Big

BY Wendy Marx
Relevancy Score: 55
Fri May 9, 2008 at 9:00 AM

If you’re small, there’s no reason to think small. That was the message for me from a terrific event I was privileged to attend last weekend in New York City. Some 20 PR professionals from around the world – hailing from as ...READ»

CAREER DEVELOPMENT | 2 comments

Careers: Personal Branding and Change

BY Wendy Marx
Relevancy Score: 55
Fri May 2, 2008 at 9:42 AM

Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding. Take my profession, public relations. Just as the Internet has dramatically rewritten – and ...READ»

CAREERS | 1 comment

Careers: Personal Branding and Values

BY Wendy Marx
Relevancy Score: 53
Thu Dec 13, 2007 at 8:40 AM

I just read an excellent interview with Bill George in Strategy & Business, whose ideas of leadership I blogged about last week and continue to be struck by his emphasis on a "personal compass." By this he means a set of values that ...READ»

CAREERS | 2 comments

Careers: Personal Branding Apology and Change

BY Wendy Marx
Relevancy Score: 44
Thu Nov 8, 2007 at 9:09 AM

First off an apology to readers/posters: A number of people were kind enough to post their elevator pitches last week. Unfortunately, some bug in Fast Company’s software inadvertently removed them from the post. Fortunately, I had ...READ»

CAREERS | Comment

Careers: Personal Branding and Jargon

BY Wendy Marx
Relevancy Score: 40
Fri Jun 6, 2008 at 9:48 AM

Quick quiz: What do Starbucks and jargon have do with each other? Starbucks of course taught the world to speak its language; whoever asked for a Grande or Venti bfore the coffee giant made coffee a 24/7 obsession? What’s the ...READ»

CAREERS | Comment

Careers: Branding and The Future of Media From NBC's Digital Top Gun

BY Wendy Marx
Relevancy Score: 40
Fri Dec 19, 2008 at 8:05 AM

I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization. “The future of local TV (and seemingly ...READ»

CAREERS | Comment

Carreers: How to Improve Your Social Media IQ (reposting)

BY Wendy Marx
Relevancy Score: 37
Tue Sep 2, 2008 at 9:38 AM

This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting correctly. I'm live blogging today at a BullDog Reporter bootcamp with social media ...READ»

CAREERS | Comment

How to Avoid A Reputation Gap

BY Wendy Marx
Relevancy Score: 36
Tue Mar 6, 2007 at 7:32 AM

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” - Abraham Lincoln “It takes many good deeds to build a good reputation, and only one bad one to ...READ»

CAREERS | 2 comments

Careers: Personal Branding Excuses

BY Wendy Marx
Relevancy Score: 35
Thu Jan 3, 2008 at 9:33 AM

I got hit by the old “blame it on the state” routine this holiday weekend. We were skiing at Whiteface Mountain, near Lake Placid over New Year’s, and unfortunately, my husband hurt himself the first day out, fortunately, not ...READ»

PUBLIC RELATIONS | 3 comments

Public Relations: The Latest False Dichotomy: PR vs. Advertising

BY Wendy Marx
Relevancy Score: 33
Mon Jun 22, 2009 at 12:36 PM

People love to set up dichotomies and the latest one circulating around the web is that age old duel: Advertising vs. PR. It sort of reminds me of the war between the sexes. Sure there are certain things men can do better than ...READ»

CAREERS | Comment

Careers: Personal Branding Imposters and Big Companies

BY Wendy Marx
Relevancy Score: 32
Fri Oct 10, 2008 at 7:52 AM

Why are so many large companies branding imposters? On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They ...READ»

CAREERS | Comment

Careers: Personal Branding Monkeys

BY Wendy Marx
Relevancy Score: 32
Tue Feb 17, 2009 at 8:37 AM

Why are some Internet companies schizophrenic when it comes to customer service?READ»

CAREERS | Comment

Personal Branding and Corporate Politicians

BY Wendy Marx
Relevancy Score: 31
Fri Oct 24, 2008 at 9:15 AM

Many corporate executives in their eagerness to get on the Web 2.0 bandwagon remind me of waffling politicians. Sure they are beginning to spout the right lingo but when it comes to follow through, beware. The latest case in ...READ»

CAREERS | 14 comments

Public Relations: Call off the Undertakers

BY Wendy Marx
Relevancy Score: 31
Tue Jun 2, 2009 at 12:12 PM

There's an interesting discussion going on online about “Is the PR Business Extinct?” The talk was precipitated by one of these pseudo scientific pieces that throws around statistics, i.e., “70% of today's PR firms ...READ»

CAREERS | Comment

Careers: How to Improve Your Social Media IQ: Part Two

BY Wendy Marx
Relevancy Score: 31
Mon Aug 11, 2008 at 8:48 AM

I'm continuing to live blog -- well as I confessed in Part One -- edit my rambling live blogging at last week's BullDog Reporter bootcamp with social media pros Sally Falkow and Doug Hay of Expansion+. As I mentioned, I have no ...READ»

CAREERS | Comment

Careers: Personal Branding Warrior

BY Wendy Marx
Relevancy Score: 29
Mon Jul 28, 2008 at 9:18 AM

When most of us lose our job, we don’t uncork the champagne. But when Lewis Green was laid off from his VP of marketing job six years ago, he and his wife didn’t waste a moment to start celebrating. Meet Lewis Green, a ...READ»

CAREERS | Comment

Public Relations: How My Bank Took the Money and Ran

BY Wendy Marx
Relevancy Score: 29
Sun Nov 29, 2009 at 12:26 PM

Does anyone like their bank? Fess up now. Don’t be shy. If you’re like me and I expect I’m not alone I have a love-hate relationship with mine. Well, in my case lately it’s more like hate. Now, I’m not a normally fierce ...READ»

BRANDING | Comment

Public Relations: Your Secret Weapon: Customer Service

BY Wendy Marx
Relevancy Score: 28
Mon Sep 14, 2009 at 10:14 AM

So many companies give lip service to customer service not realizing that it is as important to their branding and bottom line as advertising. Today I want to give a shout out to a company that doesn’t just talk the talk but ...READ»

CAREERS | Comment

Careers: Personal Branding and Obama's Smear Fight

BY Wendy Marx
Relevancy Score: 28
Fri Jun 13, 2008 at 5:19 PM

Hats off to the Barack Obama campaign. The campaign scored a lot of positive press this week by launching a web site to strike back at “dishonest smears.” In staccato fashion, the new Obama site reels off five rumors and ...READ»

CAREERS | 11 comments

Careers: Personal Branding No Nos

BY Wendy Marx
Relevancy Score: 28
Thu Dec 20, 2007 at 9:36 AM

I got stood up this week. My new hire, Chris, left me a voicemail one hour before he was to begin his first day on the job to tell me he wasn’t coming. He had accepted another job for more money and benefits. It’s not a new ...READ»

CAREERS | Comment

Careers: The World's Most Visible Personal Brander

BY Wendy Marx
Relevancy Score: 26
Fri Jul 11, 2008 at 11:16 AM

At 28, entrepreneur Scott Ginsberg, has the most visible name in the world. Meet Scott any time, anywhere, day or night and he will be wearing his trademark red and white name tag emblazoned with his name in blue. Since November ...READ»

CAREERS | Comment

Careers: Personal Branding Leadership

BY Wendy Marx
Relevancy Score: 24
Thu Dec 6, 2007 at 8:29 AM

I read a wonderful profile of William Styron by his daughter, Alexandra Syron in The New Yorker. Styron was not an easy man to have for a father, given his extreme moodiness and withdrawal, but the author nevertheless loved her ...READ»

Topic: Marx Communications

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