The smart, sassy folks at
Velocity make an excellent point about B2B buying behavior in their
new ebook, The New B2B Marketing
Manifesto.
The Big Idea: People don't
buy What You Do. They buy Why You Do It.
Let's' think about ...READ MORE›
I've been busy celebrating Thanksgiving with my family but wanted to say "thanks" to everyone for reading my blog. I've met some terrific people through this blog and appreciate everyone who has commented and reached out to me.
My ...READ MORE›
How do you instantly double the power of personal branding?
This isn’t a trick question, just a way to try to start thinking unconventionally. All of which got me reflecting on marriage -- not the romantic concept but a synergy of ...READ MORE›
I appreciate all the great responses to my post a few weeks ago on work-life balance. Here is the link to the Terrie Williams article I wrote about.
Since a lot of us struggle with work-life balance, living the antithesis of the ...READ MORE›
Big-name consulting companies like McKinsey and Accenture position themselves as global leaders so you'd think they'd be ahead of the pack in social media. Wrong.READ MORE›
If you’re small, there’s no reason to think small.
That was the message for me from a terrific event I was privileged to attend last weekend in New York City. Some 20 PR professionals from around the world – hailing from as ...READ MORE›
Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding.
Take my profession, public relations. Just as the Internet has dramatically rewritten – and ...READ MORE›
I just read an excellent interview with Bill George in Strategy & Business, whose ideas of leadership I blogged about last week and continue to be struck by his emphasis on a "personal compass." By this he means a set of values that ...READ MORE›
First off an apology to readers/posters:
A number of people were kind enough to post their elevator pitches last week. Unfortunately, some bug in Fast Company’s software inadvertently removed them from the post. Fortunately, I had ...READ MORE›
Quick quiz: What do Starbucks and jargon have do with each other?
Starbucks of course taught the world to speak its language; whoever asked for a Grande or Venti bfore the coffee giant made coffee a 24/7 obsession? What’s the ...READ MORE›
I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization.
“The future of local TV (and seemingly ...READ MORE›
Mark Twain once said, “The report of
my death is an exaggeration.”
The same can be said about the PR
business.
The latest death knell can be heard
in a great discussion going on in Linked started by ...READ MORE›
This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting correctly.
I'm live blogging today at a BullDog Reporter bootcamp with social media ...READ MORE›
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”
- Abraham Lincoln
“It takes many good deeds to build a good reputation, and only one bad one to ...READ MORE›
I got hit by the old “blame it on the state” routine this holiday weekend. We were skiing at Whiteface Mountain, near Lake Placid over New Year’s, and unfortunately, my husband hurt himself the first day out, fortunately, not ...READ MORE›
People love to set up dichotomies and the latest one circulating around the web is that age old duel: Advertising vs. PR. It sort of reminds me of the war between the sexes. Sure there are certain things men can do better than ...READ MORE›
Why are so many large companies branding imposters?
On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They ...READ MORE›
There's an interesting discussion going on online about “Is the PR Business Extinct?”
The talk was precipitated by one of these pseudo scientific pieces that throws around statistics, i.e., “70% of today's PR firms ...READ MORE›
I'm continuing to live blog -- well as I confessed in Part One -- edit my rambling live blogging at last week's BullDog Reporter bootcamp with social media pros Sally Falkow and Doug Hay of Expansion+. As I mentioned, I have no ...READ MORE›
Many corporate executives in their eagerness to get on the Web 2.0 bandwagon remind me of waffling politicians. Sure they are beginning to spout the right lingo but when it comes to follow through, beware.
The latest case in ...READ MORE›
I wrote recently about my beef with the social media release. I since had a conversation with Todd Defren, who invented the social media release, and while Todd didn’t get me to be a convert to the release, he did open my eyes ...READ MORE›
When most of us lose our job, we don’t uncork the champagne. But when Lewis Green was laid off from his VP of marketing job six years ago, he and his wife didn’t waste a moment to start celebrating.
Meet Lewis Green, a ...READ MORE›
Does anyone like their bank? Fess up now. Don’t be shy. If you’re like me and I expect I’m not alone I have a love-hate relationship with mine. Well, in my case lately it’s more like hate. Now, I’m not a normally fierce ...READ MORE›
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