Topic: Marx Communications Inc.

Careers: Taking Personal Branding to the Road

BY Wendy Marx
Relevancy Score: 87
Wed Sep 19, 2007 at 10:27 AM

Someone was complaining to me the other day about his boss, a high level apparel executive, who never takes time to visit a customer. The boss' world has become his desk and computer. Which made me think that while everyone talks ...READ»

CAREERS | 4 comments

Careers: Personal Branding and Energy

BY Wendy Marx
Relevancy Score: 64
Thu Oct 18, 2007 at 10:08 AM

In today’s 24-7 culture, most of us are rushing around so furiously we don’t take the time to take stock of ourselves. There is a terrific article in the October 2007 Harvard Business Review by Tony Schwarz called “Manage Your ...READ»

CAREERS | Comment

Get off the Marketing Train

BY Wendy Marx
Relevancy Score: 56
Tue Feb 27, 2007 at 9:17 AM

I recently heard one of those “What is this world coming to?” stories. A friend’s husband commutes to work in NYC by train and has trouble finding a place to stand, and forget about sitting. Turns out that commuters on his rush ...READ»

CAREERS | 6 comments

Hello, Smart Personal Brander

BY Wendy Marx
Relevancy Score: 52
Tue Feb 20, 2007 at 8:40 AM

What can lousy customer service teach us about personal branding? Quite a bit it turns out. The recent catastrophe at Jet Blue where some customers were left stranded on runways for up to 10 hours is just the most glaring example ...READ»

CAREERS | Comment

How to Get Noticed in a Web 2.0 World

BY Wendy Marx
Relevancy Score: 50
Mon Oct 26, 2009 at 1:28 PM

I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have ...READ»

CAREERS | 1 comment

Careers: Getting to the Moon with Personal Branding

BY Wendy Marx
Relevancy Score: 48
Wed Aug 15, 2007 at 10:24 AM

What does John F. Kennedy’s challenge to put a man on the moon have to do with personal branding? A lot it turns out, according to Chip Heath and his brother, Dan Heath, authors of Made to Stick: Why Some Ideas Survive and Others ...READ»

CAREERS | 4 comments

Careers: Personal Branding Bores

BY Wendy Marx
Relevancy Score: 38
Thu Nov 1, 2007 at 10:02 AM

Why is the typically elevator pitch as boring and meaningless as sliced bread? You know what I’m talking about. How many meetings have you attended when the chair person asks everyone in the room to deliver his/her elevator ...READ»

CAREERS | Comment

Public Relations: The Secret to Launching a Successful Product or Service

BY Wendy Marx
Relevancy Score: 36
Sun Oct 11, 2009 at 4:13 PM

The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»

CAREERS | Comment

Don't Leave Home Without Your Tools

BY Wendy Marx
Relevancy Score: 36
Tue Apr 3, 2007 at 9:48 AM

Ninety nine percent of success is being prepared. I was reminded of that fact recently when I was in a client meeting about a survey and the client suddenly switched gears wanting to know what else we could do for them. Fortunately, ...READ»

CAREERS | 5 comments

Careers: Web 2.0 and Personal Branding

BY Wendy Marx
Relevancy Score: 33
Thu Aug 30, 2007 at 9:29 AM

You’d have to have spent the last year holed up in a cave not to have heard the phrase, Web 2.0. Like most buzzwords of the moment it carries a connotation of “getting it.” Don’t worry about the buzzword, however. The key is ...READ»

CAREERS | 2 comments

Careers: Emulating the Best for Your Personal Brand

BY Wendy Marx
Relevancy Score: 32
Wed Sep 12, 2007 at 10:08 AM

My dad would always tell me what Abe Lincoln or some other sage would have said or done in a situation and I would laugh it off. I’m sure your folks had their own favorite paragons of behavior. I was thinking of this recently ...READ»

CAREERS | 6 comments

The Power of Social Influence

BY Wendy Marx
Relevancy Score: 32
Tue Feb 6, 2007 at 11:54 AM

An article in the current issue of The Harvard Business Review validates a nasty little secret: the best products aren’t necessarily the most successful. The piece, which discusses a Columbia University study, concludes that a ...READ»

CAREERS | 1 comment

The Secret to Reinventing Yourself

BY Wendy Marx
Relevancy Score: 30
Tue Mar 20, 2007 at 9:55 AM

How do you leverage the things you’ve done in the past for what you want to do in the future? A friend and world class entrepreneur, Michael Drapkin, raised that question to me recently when we were talking about reinventing ...READ»

CAREERS | 3 comments

Careers: Personal Branding Steps

BY Wendy Marx
Relevancy Score: 28
Thu Oct 11, 2007 at 3:29 PM

How do you create a brand for yourself and your business online if you’re in a non-techy field like real estate? Just ask Richard Nacht, CEO of Blogging Systems Group who in a matter of months after founding his company in 2005, ...READ»

PERSONAL BRANDING | Comment

Personal Branding Hall of Shame Redux

BY Wendy Marx
Relevancy Score: 27
Fri May 16, 2008 at 9:27 AM

Thank you, Jeff Jarvis. Jeff Jarvis, as you remember, was the blogger who outed Dell for its egregious customer service, which he called “Dell Hell.” Recently, I entered my own “Dell Hellish Dell” when I spent about five ...READ»

CAREERS | Comment

Are you Linking In?

BY Wendy Marx
Relevancy Score: 27
Tue Apr 24, 2007 at 9:34 AM

As a “one toe in the water” user of Linkedin., the online professional networking site, I recently read a great post on using it to build your personal brand from career coach Wendy Terwelp. If you haven’t checked it out, ...READ»

PERSONAL BRANDING | 5 comments

Careers: Personal Branding: The New World of Online Advertising

BY Wendy Marx
Relevancy Score: 27
Wed Apr 1, 2009 at 6:02 PM

Move over Simon Cowell. Make way for Nalts and P0YKPAC Say what? Welcome to the new world of online advertising where companies no longer need to pay mega millions to plop a Coke can in front of a TV celebrity like ...READ»

CAREERS | 2 comments

Careers: Personal Branding Stories

BY Wendy Marx
Relevancy Score: 27
Wed Sep 26, 2007 at 9:38 AM

Tell me a story. You may not think story telling and business have a lot in common until you talk to Joe Raasch. This master story teller and senior organizational development consultant at Carlson, owner of Radisson Hotels ...READ»

CAREERS | 2 comments

Careers: Sarah Palin's Personal Branding Bonanza

BY Wendy Marx
Relevancy Score: 26
Fri Sep 12, 2008 at 7:51 AM

What hasn’t been remarked all that much about in the Sarah Palin phenomenon, is that in some respects her candidacy, ironically, is very much of a piece with the Web 2.0 culture of personality. While she’s certainly not Twittering ...READ»

CAREERS | Comment

Crossing the Line

BY Wendy Marx
Relevancy Score: 26
Tue Apr 10, 2007 at 9:43 AM

Regardless of one’s position on the Don Imus controversy, there’s no disputing that the veteran broadcaster crossed the line with his notorious comment about the Rutgers women's basketball team. Over the years Imus has branded ...READ»

CAREERS | 1 comment

Money Talks

BY Wendy Marx
Relevancy Score: 25
Tue Mar 13, 2007 at 9:37 AM

Money is said to be the root of all evil but when it comes to personal branding, it can be the root to success. I realized that the other day when I had a money epiphany. I was having lunch with a prospect when I started speaking ...READ»

PERSONAL BRAND | Comment

Careers: Personal Branding and PR No-Nos

BY Wendy Marx
Relevancy Score: 25
Fri Apr 25, 2008 at 9:32 AM

During the height of the Iraq war, you couldn’t turn on the TV or listen to the radio without hearing a military analyst make pronouncements about the war. What we didn’t know at the time was that many of these analysts were ...READ»

CAREERS | 1 comment

Google and You

BY Wendy Marx
Relevancy Score: 24
Tue May 8, 2007 at 9:52 AM

It was all over the Internet recently. Google, the brand you can’t taste, feel, smell or hold, had climbed to top of the heap, surpassing Microsoft as the number one brand in the world. So blared the headline from a study by ...READ»

CAREERS | 3 comments

What We Can Learn From the PR Maven

BY Wendy Marx
Relevancy Score: 23
Tue Feb 13, 2007 at 9:13 AM

I recently attended a meeting where the Rule Number One of personal branding was violated: Never say anything negative about a person or company. At the meeting, a woman we’ll call Sue, was asked where she hailed from. A simple ...READ»

CAREERS | 2 comments

Careers: Personal Branding and Teens

BY Wendy Marx
Relevancy Score: 21
Wed Aug 22, 2007 at 10:50 AM

Like the eternal chicken and egg question, what comes first, the personal brand or the product? I recently read about two teens with no prior connections or money who are blogging and "webbing" their way to fame -- and in one case ...READ»

Topic: Marx Communications Inc.

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