Related Content: Martin Lindstrom

Customer Engagement: A Key to Sales Success

BY Skip Anderson
Relevancy Score: 100
Mon Feb 23, 2009 at 6:06 AM

Salespeople engage their prospects to strengthen the sales interaction. But companies also engage prospects with their brand identity. READ»

DESIGN | 4 comments

Buy.ology: Why We Buy What We Do

BY Mark Dziersk
Relevancy Score: 100
Fri Oct 24, 2008 at 7:03 PM

It seems that I spend a great deal of time these days talking about the subconcious emotional drivers of designs. It turns out that there are very good reasons we all "buy" what we do. Reasons that are tied into our biology, ...READ»

ADVERTISING | Comment

Idea Professionals, Beware of Microconcepting

BY David Sherwin
Relevancy Score: 100
Wed Feb 20, 2008 at 11:12 AM

I was watching Martin Lindstrom's "Brand Flash" this morning on AdAge.com when a thought struck me like a brick. Now I'm going to lob it at you. The AdAge segment was regarding BootB.com, an online marktetplace a la ...READ»

CREATIVITY AND INNOVATION | Comment

Fast Forward 2005: <span>33-36</span>

BY David Lidsky
Relevancy Score: 94
Wed Dec 19, 2007 at 7:47 AM

The future is something to get excited about again. Here's our look at the surprising people, ideas, and trends that will change how we work and live in 2005.READ»

DESIGN FINDS YOU | 21 comments

The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand

BY Mark Dziersk
Relevancy Score: 75
Thu May 28, 2009 at 11:10 AM

What if something you thought you knew to be true, turned out to be exactly the opposite? What if an approach you imagined was working for you was actually working against you? Imagine if it were true, for example, that almost ...READ»

INNOVATION | Comment

A Craving For Cool

BY Lucas Conley
Relevancy Score: 55
Wed Dec 19, 2007 at 8:11 AM

Big companies are outsourcing "cool" to nimbler, closer-to-the-ground outsiders. They might as well farm out their souls.READ»

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Brand Voice

BY Karen Post
Relevancy Score: 50
Tue Jul 8, 2008 at 5:45 PM

"Can't get that brand out of my head..." Have you heard that song? We all have. Well, maybe not that exact melody, but some memorable sound effect, cool tune, or catchy jingle. And I'll bet there was a direct connection to some brand ...READ»

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