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Topic: Marketing

  
INNOVATION   |  Comment

Customer, Sell Thyself

BY Jonathan B.Levine
Relevancy Score: 100
Tue Dec 18, 2007 at 5:39 PM

If you learned the old rules of marketing ... forget 'em! The Web changes push to pull and puts the customer in command. Here are the new rules.READ»

INNOVATION   |  7 comments

The Virus of Marketing

BY Jeffrey Rayport
Relevancy Score: 100
Tue Dec 18, 2007 at 5:41 PM

When it comes to getting a message out with little time, minimal budgets, and maximum effect, nothing on earth beats a virus.READ»

INNOVATION   |  Comment

Metaphor Marketing

BY Daniel H. Pink
Relevancy Score: 100
Tue Dec 18, 2007 at 11:50 PM

Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within?READ»

INNOVATION   |  1 comment

Do You Buy the New Marketing?

BY Polly LaBarre
Relevancy Score: 100
Wed Dec 19, 2007 at 12:04 AM

It's new! It's radical! It's digital! And it's designed for you. That's the pitch from a hot new crop of books on marketing. Together, they amount to a cutting-edge curriculum for connecting with customers.READ»

INNOVATION   |  Comment

New Channels, Old Values

BY Gina Imperato
Relevancy Score: 100
Wed Dec 19, 2007 at 12:22 AM

Nordstrom.com is attracting attention for their success on the Web.READ»

STARTUPS   |  Comment

Don't Believe Everything You Read

BY Amy Wilson Sheldon
Relevancy Score: 100
Wed Dec 19, 2007 at 12:23 AM

One Click FasterREAD»

INNOVATION   |  Comment

The New Lure of Internet Marketing

BY Scott Kirsner
Relevancy Score: 100
Wed Dec 19, 2007 at 12:24 AM

Web sites need customers -- they just can't spend to get them. The result: marketing schemes in which companies don't pay until customers do. Welcome to the Kickback Economy.READ»

INNOVATION   |  Comment

Will Online Ads Ever Click?

BY Paul C. Judge
Relevancy Score: 100
Wed Dec 19, 2007 at 12:26 AM

Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises.READ»

INNOVATION   |  1 comment

More Than a Game

BY Anni Layne Rodgers
Relevancy Score: 100
Wed Dec 19, 2007 at 12:34 AM

TV advertising is tired. Internet banners have stopped clicking. What's next? Play the "advergame." America's addiction to video games is leading the way to a brand-new advertising platform with astounding click-through rates, play times, and peer-to-peer potential.READ»

INNOVATION   |  1 comment

Marketing on $0 a Day

BY Linda Tischler
Relevancy Score: 100
Wed Dec 19, 2007 at 12:38 AM

Money's scarce, but results still matter. Here's how to get your message out.READ»

CREATIVITY AND INNOVATION   |  Comment

The Dirty Little Secret About Spam

BY Keith H. Hammonds
Relevancy Score: 100
Wed Dec 19, 2007 at 12:42 AM

What J.P. Morgan Chase and Kraft want is exactly what the guys peddling porn and gambling want: free access to your inbox. That's why there's no easy solution to a problem that could soon make the world's email system crash and burn.READ»

INNOVATION   |  Comment

Calling All Marketers

BY Chuck Salter
Relevancy Score: 100
Wed Dec 19, 2007 at 12:42 AM

Those folks who badger you at dinner are probably single moms struggling to get by. Feeling sorry yet?READ»

E-COMMERCE   |  Comment

Search for Tomorrow

BY Alison Overholt
Relevancy Score: 100
Wed Dec 19, 2007 at 12:52 AM

The next generation of online ads promises the most targeted and trackable messages ever. Meet the future of advertising.READ»

GLOBALIZATION   |  4 comments

Mani Sivasubramanian: Spamming for Good

BY Josie Swindler
Relevancy Score: 100
Wed Dec 19, 2007 at 8:13 AM

Our distinctive typing patterns could prove the key to digital security.READ»

CREATIVITY AND INNOVATION   |  Comment

Down the Rabbit Hole

BY Danielle Sacks
Relevancy Score: 100
Wed Dec 19, 2007 at 8:14 AM

Making The Blair Witch Project taught Campfire how to tap the power of curiosity. Meet the puppet masters of viral marketing.READ»

   |  Comment

E-Lab

BY Christine Canabou
Relevancy Score: 100
Wed Dec 19, 2007 at 8:29 AM

Previously featured in issue 5, page 105 Experience matters -- now more than ever -- for E-Lab LLC, a savvy research and design consulting group with a singular insight on the consumer experience. In October 1996, when Fast Company ...READ»

   |  Comment

Marketing Effectively With Fewer Resources

BY Kate Carroll de Gutes, Technology Reporter
Relevancy Score: 100
Wed Dec 19, 2007 at 9:19 AM

E-mail is a powerful way to help small and medium businesses build customer relationships and increase repeat business.READ»

   |  3 comments

Peter Cowles Promoted to Associate Publisher Marketing for <em>Fast Company</em> Magazine


Relevancy Score: 100
Wed Dec 19, 2007 at 9:21 AM

New York, June 29, 2006 - Fast Company magazine announced today that Peter Cowles, 37, has been promoted to Associate Publisher Marketing of the magazine, effective immediately. Cowles is based in Fast Company's New York City ...READ»

CREATIVITY AND INNOVATION   |  Comment

What a Packaging Makeover Can Do For Your Company

BY Saabira Chaudhuri
Relevancy Score: 100
Wed Dec 19, 2007 at 11:07 AM

Recently, some of the world's best-known companies have revamped their images through a radical redesign of their product packaging. Just how successful have these makeovers been?READ»

INNOVATION   |  2 comments

Three Proven Internet Marketing Strategies That Can Help You Make More Money Online

BY Alan Liew
Relevancy Score: 100
Sat Jan 26, 2008 at 10:44 PM

It seems that the online marketers are developing new internet marketing schemes every day. Often, they are offering their new ideas for a price to others at the same time. You probably think that the most useful strategy is to write ...READ»

INNOVATION   |  Comment

A Reintroduction: From Experiential to Entertainment Marketing

BY Clyde Smith
Relevancy Score: 100
Thu Jan 11, 2007 at 10:38 PM

Way back last year I introduced myself as the new Experiential Marketing blogger at Fast Company. Though I'm fascinated by the topic, I also found this approach taking me in an overly academic direction as I attempted follow-up ...READ»

CUSTOMER SERVICE   |  Comment

Customer-Managed Relationships

BY Heath Row
Relevancy Score: 100
Mon Aug 18, 2003 at 5:01 PM

In a white paper published this month as part of its new Best Practices Series, Reservoir Partners addresses the impact of do-not-call registries and possible do-not-email legislation on automated outbound customer ...READ»

SALES + MARKETING   |  8 comments

Let's All Put the Do-Not-Call List on Hold


Relevancy Score: 100
Sat Sep 27, 2003 at 8:34 AM

The simple way to win the skirmish over the do-not-call list (ABCNEWS.com : Embattled Do-Not-Call List Placed on Hold) is this: Whenever a telemarketer calls, answer with enthusiasm and put them on hold. If we spread the word about ...READ»

SALES + MARKETING   |  2 comments

Ideal Viruses

BY Heath Row
Relevancy Score: 100
Thu Oct 23, 2003 at 11:44 AM

Riffing off Seth Godin's idea virus concept and adding to the literature surrounding viral marketing, Rebecca Weeks recently considered whether online viral marketing was a friend -- or a foe. Seemingly deciding that it's a good -- ...READ»

ADVERTISING + PR   |  Comment

What It Takes to Make the Numbers

BY Heath Row
Relevancy Score: 100
Mon Nov 3, 2003 at 1:44 PM

David Dickey is director of marketing and communications for direct and new initiatives for Sprint. Susan Goodman leads Goodman and Co. Roger Gray works as VP of plan sponsor communications for Scudder Investments. And Andy Sernovitz ...READ»

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