Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within?READ»
It's new! It's radical! It's digital! And it's designed for you. That's the pitch from a hot new crop of books on marketing. Together, they amount to a cutting-edge curriculum for connecting with customers.READ»
Web sites need customers -- they just can't spend to get them. The result: marketing schemes in which companies don't pay until customers do. Welcome to the Kickback Economy.READ»
Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises.READ»
TV advertising is tired. Internet banners have stopped clicking. What's next? Play the "advergame." America's addiction to video games is leading the way to a brand-new advertising platform with astounding click-through rates, play times, and peer-to-peer potential.READ»
What J.P. Morgan Chase and Kraft want is exactly what the guys peddling porn and gambling want: free access to your inbox. That's why there's no easy solution to a problem that could soon make the world's email system crash and burn.READ»
Previously featured in issue 5, page 105
Experience matters -- now more than ever -- for E-Lab LLC, a savvy research and design consulting group with a singular insight on the consumer experience.
In October 1996, when Fast Company ...READ»
New York, June 29, 2006 - Fast Company magazine announced today that Peter Cowles, 37, has been promoted to Associate Publisher Marketing of the magazine, effective immediately. Cowles is based in Fast Company's New York City ...READ»
Recently, some of the world's best-known companies have revamped their images through a radical redesign of their product packaging. Just how successful have these makeovers been?READ»
It seems that the online marketers are developing new internet marketing schemes every day. Often, they are offering their new ideas for a price to others at the same time. You probably think that the most useful strategy is to write ...READ»
Way back last year I introduced myself as the new Experiential Marketing blogger at Fast Company. Though I'm fascinated by the topic, I also found this approach taking me in an overly academic direction as I attempted follow-up ...READ»
In a white paper published this month as part of its new Best Practices Series, Reservoir Partners addresses the impact of do-not-call registries and possible do-not-email legislation on automated outbound customer ...READ»
The simple way to win the skirmish over the do-not-call list (ABCNEWS.com : Embattled Do-Not-Call List Placed on Hold) is this: Whenever a telemarketer calls, answer with enthusiasm and put them on hold.
If we spread the word about ...READ»
Riffing off Seth Godin's idea virus concept and adding to the literature surrounding viral marketing, Rebecca Weeks recently considered whether online viral marketing was a friend -- or a foe. Seemingly deciding that it's a good -- ...READ»
David Dickey is director of marketing and communications for direct and new initiatives for Sprint. Susan Goodman leads Goodman and Co. Roger Gray works as VP of plan sponsor communications for Scudder Investments. And Andy Sernovitz ...READ»
