Topic: Marketing Campaigns

Five Steps to a Dynamic Mobile Marketing Campaign

BY Kim Dushinski
Relevancy Score: 100
Sun May 18, 2008 at 10:48 AM

Mobile marketing is really starting to hit the radar screens of businesses and marketing professionals in the U.S. now. But not many businesses know where to start. Here is a quick run down of the five steps to creating a dynaminc ...READ»

COSMETIC SURGERY MARKETING | Comment

Why Hispanic Marketing for Plastic Surgery Practices Matters

BY Jeffrey Olchovy
Relevancy Score: 100
Tue Jun 17, 2008 at 2:00 PM

In a new video recently published by cosmeticSEO (watch the full feature at "Hispanic Marketing for Plastic Surgeons"), the idea of ethnocentric marketing to target the Latino community of the United States was discussed ...READ»

INJURY LEGAL SOLUTIONS | Comment

Injury Legal Solutions - a program that works!

BY Injury Legal Solutions
Relevancy Score: 99
Wed Apr 29, 2009 at 7:11 AM

Injury Legal SolutionsREAD»

APPOINTMENT SETTING | Comment

Outsourcing Costa Rica. Bilingual direct mail campaign can open new markets for your company.

BY Richard Blank
Relevancy Score: 88
Thu Dec 11, 2008 at 2:19 PM

Outsourcing Costa Rica. Bilingual direct mail campaign can open new markets for your company.To make a great first impression, our call center’s web department can customize marketing templates to create professional, high-quality ...READ»

YAHOO | Comment

Yahoo's New Ad Blitz: It's All About "Y!ou"

BY Clay Dillow
Relevancy Score: 70
Tue Sep 22, 2009 at 12:03 PM

Before getting into how we feel about Yahoo’s new marketing campaign, let’s get the news out of the way. The company's new slogan is “It Starts With Y!ou.” That’s their spelling (or misspelling), not ours. Yahoo is spending ...READ»

INNOVATION | Comment

The Ten Most Common Ways Car Dealers and Automotive Interactive Marketers Waste Their Search Advertising Budgets

BY Ralph Paglia
Relevancy Score: 69
Wed Nov 19, 2008 at 12:32 AM

The ten most frequent ways car dealers waste their Automotive search marketing budgets based on Ralph Paglia's personal experience and a blog article referenced in an ADM forum comment by Michael Sweigart on November 12, ...READ»

BLOGGING | Comment

Cosmetic Surgery and Europe: Striving for Homogeneity

BY Jeffrey Olchovy
Relevancy Score: 68
Sat Aug 30, 2008 at 11:51 AM

Apparently, South Americans that live in Europe undergo cosmetic surgery to achieve a more European look, says Gadling.com. As overseas cosmetic surgery retreats are getting more popular, Western and American plastic surgeons ...READ»

GUEST HOSTS: WILLIAMS + MOORE | Comment

Marketing on the Down-Low

BY John Moore
Relevancy Score: 66
Mon Dec 8, 2003 at 12:17 PM

In his comment, Joseph Price asked if there has ever been a marketing strategy that purposely kept a great product on the down-low to build loyalty through grass-roots word of mouth. Yes. There have been many marketing campaigns ...READ»

INFLUENTIAL MARKETING | 12 comments

6 Lessons From the Best Marketing Campaign Ever

BY Rohit Bhargava
Relevancy Score: 62
Mon Jul 13, 2009 at 12:20 AM

Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously--direct, cyber and ...READ»

COSMETIC SURGERY MARKETING | Comment

Marketing Plastic Surgery Practices on a Daily Basis

BY Jeffrey Olchovy
Relevancy Score: 61
Mon Jun 9, 2008 at 5:15 PM

CosmeticSEO.com recently discussed the necessary behind-the-scenes work for marketing plastic surgery practices in today’s world. An aggressive medical advertising campaign is a daily endeavor that takes much, much more ...READ»

SALES + MARKETING | 2 comments

Ideal Viruses

BY Heath Row
Relevancy Score: 61
Thu Oct 23, 2003 at 11:44 AM

Riffing off Seth Godin's idea virus concept and adding to the literature surrounding viral marketing, Rebecca Weeks recently considered whether online viral marketing was a friend -- or a foe. Seemingly deciding that it's a good -- ...READ»

SALES + MARKETING | 2 comments

Epidemic, Buzz, and Experimental Marketing

BY Heath Row
Relevancy Score: 60
Mon Nov 3, 2003 at 4:38 PM

Dave Balter is CEO of BzzAgent. David Scott Carlick is a venture fellow with Vantage Point Venture Partners. Dan Mechem serves as VP for Intelliseek. David Reis leads DEI Worldwide. And Samantha Skey is VP of the convergent marketing ...READ»

DESIGN | Comment

Can Your Law Firm Afford a High Google Ranking?

BY Jason Bland
Relevancy Score: 58
Mon Jul 13, 2009 at 1:25 PM

A major concern of law firms (mid to large firms as well as sole practicing attorneys) is whether or not they will see a return on their search engine optimization. READ»

DESIGN | Comment

Can Your Insurance Agency Afford a High Google Ranking?

BY Jason Bland
Relevancy Score: 57
Mon Jul 13, 2009 at 1:33 PM

A major concern of insurance agencies and company is whether or not they will see a return on their search engine optimization. READ»

BLOGJAM 2005 | 4 comments

Why Market Share Is the Most Important Metric

Relevancy Score: 55
Mon Aug 8, 2005 at 12:13 PM

Market share is the most important metric that marketers can use in order to judge the effectiveness of marketing campaigns. This includes branding initiatives, advertising campaigns, CRM programs and any other revenue generation ...READ»

| Comment

Ad Nausea

BY Heath Row
Relevancy Score: 55
Thu Feb 8, 2007 at 10:22 AM

Few people at Masterfoods are snickering behind their hands this week, as the company, a division of Mars, has come under fire for the Snickers ad that aired during the Super Bowl. After complaints from organizations such as the ...READ»

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Marketing Effectively With Fewer Resources

BY Kate Carroll de Gutes, Technology Reporter
Relevancy Score: 54
Wed Dec 19, 2007 at 9:19 AM

E-mail is a powerful way to help small and medium businesses build customer relationships and increase repeat business.READ»

ADVERTISING + PR | 2 comments

Campaigning for Oscar Viewers

BY Tamara Schweitzer
Relevancy Score: 53
Thu Jan 25, 2007 at 3:41 PM

In the wake of Tuesday's Oscar nominations, a newly-envisioned Oscar ad campaign is now fully underway. With a month left until broadcast, it is the typical time when TV ads start popping up. Usually the ads feature the Academy ...READ»

FAST COMPANY | Comment

Mobile Marketing Helped Sell a Million Records

BY Francisco Dao
Relevancy Score: 53
Thu Jul 3, 2008 at 1:53 AM

Have you ever heard of Lil’ Wayne? Probably not. I listen to more hip-hop than the average 38 year-old and I’ve never even heard of Lil’ Wayne. But thanks in large part to a smart mobile marketing campaign, he just had the ...READ»

IT CONTRACT JOB | 1 comment

IT Contract Job Hunting Tips for Tough Economic Times

BY Joshua Feinberg
Relevancy Score: 52
Wed Jan 14, 2009 at 7:48 PM

Looking for an IT Contract Job? Don't settle for another lousy, dead-end, glorified temping IT Contract Job. Launch Your Own IT Contract Business.READ»

PUBLIC RELATIONS | Comment

The Forgiving World of Social Media Lead Generation

BY Marc Hausman
Relevancy Score: 50
Sun Sep 27, 2009 at 9:48 PM

Unlike advertising and direct marketing, social media campaigns afford a marketer time and budget for failure. Do you agree?READ»

COSMETIC SURGERY MARKETING | Comment

Cosmetic Surgery Web Sites - All Are Not Created Equal

BY Jeffrey Olchovy
Relevancy Score: 49
Sat May 31, 2008 at 10:14 AM

In their blog post dated May 30, 2008, cosmeticSEO.com discussed the importance of utilizing and adhering to Web standards when constructing Web sites for cosmetic and plastic surgery practices. By following Web standards, or ...READ»

DIANE D. STEIN | Comment

The First Step in Creating a Search Engine Marketing Campaign that Gets Results

BY Diane D. Stein
Relevancy Score: 47
Thu Mar 19, 2009 at 3:00 PM

Today you can create blogs, micro-blogs, share information using around forty different means of linking, emailing and Twittering, create at least sixty profiles and in general spend a great deal of time “marketing online” with little to show for it other than maybe a lengthy list of friends or followers.READ»

| Comment

Once upon a Brand: Part Two

BY Karen Post
Relevancy Score: 46
Tue Jul 8, 2008 at 5:45 PM

The goal of a brand is to connect to the market with emotion and relevance. Make it an engaging, enjoyable experience; have a premise, point, obstacle/solution; and be memorable. Applying storytelling principles to a brand strategy ...READ»

INTERNET MARKETING | Comment

Taking Advantage of Online Marketing and PR

BY Diane D. Stein
Relevancy Score: 46
Tue Mar 10, 2009 at 9:57 AM

The bare bones minimum to taking advantage of online marketing and PR is a website and most of you reading this have a website which is good, but is your website working for you? Can your public easily find you on a search? When they do is the search engine entry tasty enough to make them click? What about the competition? And how does PR fit into the mix? READ»

Topic: Marketing Campaigns

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