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Topic: Marketing Campaigns

  
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BP Oil Disaster Could Cost Gulf Economy $22.7 Billion

There may no longer be oil seeping into the ocean off Louisiana's coast, but the damage is done. And the cleanup process will be expensive, lengthy, and detrimental to the Gulf economy, according to a report (PDF) from Oxford ...READ»

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Free Beer Not as Good as It Sounds--Unless You're Pregnant

Kirin's Free beer (as opposed to free beer: that would obviously bankrupt the company PDQ) is a non-alcoholic lager with an interesting marketing campaign attached. Launched last month, the TV spot is filled with young, expectant ...READ»

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Getting Started: Search Engine Marketing

Search Engine Marketing, or SEM, is a form of internet marketing that uses search engine page results or site content to direct customers towards products or offerings. SEM advertising campaigns can appear in either...READ»

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Connect Organic Website Promotion to ROI with SEO Analysis

Organic website promotion and seo search marketing, as opposed to pay-per-click (PPC) advertising campaigns, focus on the traffic produced by positioning a company in main search lists returned for a keyword search. Although organic ...READ»

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Want to Reach Your Customers Through Fantasy Football?

Comedian Jerry Seinfeld often tells a joke about how showing loyalty to just one sports team is difficult to justify. “Because the players are always changing and the team can move to another city, you're actually rooting for the ...READ»

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One Stop Motors Introduces Youtube Video integration with the Platinum Package.

The newest tool in One Stop Motors’ innovative Platinum Package marketing campaign is the ability to add a video directly onto your website. This feature is offered at absolutely no charge— it’s all part of OSM’ dedication ...READ»

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Lessons From Leno and Twitter Bombers: 3 Rules for Next-Gen Marketing

At the Advertising Research Foundation's (ARF) 2010 Re: Think Conference in New York City Tuesday, CEO of social-media marketing research firm Communispace Diane Hessan presented the eight rules for next-gen marketing research. ...READ»

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Restaurants Maximize Mobile Marketing via SMS and the Mobile Web

Restaurants have long used direct mailing coupons as a tactic to increase brand awareness and entice perspective guests to dine with them. With mobile quickly becoming the “it” medium, national chain restaurants to mom and ...READ»

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Today in Most Innovative Companies

Daily news of note from our most Innovative Companies, including HP, Microsoft, Spotify, and Intel.READ»

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In Business, Hesitation Will Kill You!

I’ve noticed this trend of waiting for perfection with some small business owners I've met over the years. The problem with this strategy is: The longer they waited, the more chances they gave their competition to be found before them, potentially stealing the thunder from something they thought was unique. Right now someone else may be working on an idea similar to yours. You've seen it happen, you come up with this great idea, and instead of developing it and putting it out there you wait. What happens? someone else came up with your idea and just ran with it.READ»

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Auto Dealers Succeed with SMS!

            Though auto sales may be in a bit of a slump as compared to recent years, many innovative auto dealers are retooling their marketing tactics to emphasize mobile, and the results ...READ»

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3 Steps for a Successful Promotional Product Strategy

Custom promotional products offer a unique advertising opportunity that can be modified to meet your needs, budget, and target audience. Here are a few helpful steps to ensure you achieve maximum success when you promote. READ»

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Auto Dealers Can Sell More Cars By Blogging - Rich Dealers Daily

On today’s episode of Rich Dealers Daily we’ll tell you how to construct a blog that sell cars. Watch it now! READ»

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Marketing Campaigns Connect to Customers with Group Marketing Software

Successful consumer and trade marketing campaigns often depend more on the skill and ability of a marketing group to communicate with one another, rather than the size of the budget that is allocated to the project. Effective ...READ»

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Web Based Marketing Requires an Organized Marketing Distribution Schedule

Paperless web based marketing campaigns that only publish digital versions of marketing campaign collateral can be managed by teams who are connected to a central virtual workspace where all the campaign files, communication and ...READ»

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Mobile Marketing's Legs Very Strong - Next Generation Proves the Longevity

Recent surveys concluded classroom bans on cell phones have proven unsuccessful, and schools districts around the country are trying to find a more effective way of handling mobile in the ...READ»

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Marketing Campaign Code Links to Contest Software

Sweepstakes and contests that are run through social networks like Twitter and Facebook can exist in just about any form, from sending in stories, providing video responses to topics, as well as simple marketing code collection/entry ...READ»

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Marketing Ideas for Small Business Online Marketing Campaigns

A small business or startup company looking for a proven method to compete for the attention of prospective customers, can get marketing ideas and find niche sales opportunities by gathering competitive intelligence about their ...READ»

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Small Business Marketing Campaign: Keys for Social Networking

In an effort to attract new customers, businesses are looking how they can run a small business marketing campaign on a social network like Facebook or Twitter.  The two key elements to any effective small business marketing ...READ»

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Advertising Marketing Coordinator Responsibilities in Advertising

The number one responsibility of an advertising marketing coordinator is to stay connected to every project detail at all times. An additional number one responsibility of an advertising marketing coordinator is to make sure ...READ»

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Internet Sales Marketing Companies and Innovative Software

The most innovative marketing software available for marketing companies today often seems take to take the form of a custom built app that helps businesses connect Internet sales with audiences in Facebook, Twitter LinkedIn or other ...READ»

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Pepsi Rips Off Old YouTube Viral Vid for "Refresh Everything" Campaign

Will Pepsi's latest marketing campaign go viral by recycling an already viral video?READ»

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Marketing Group Connects to Customers on Facebook and Twitter

As the popularity of social networks like Facebook continues to grow, marketing group work continues on the development of programs to leverage the real-time interactivity of networks like Facebook and Twitter for branding, and more ...READ»

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Marketing Manager and Web Based Communication Software

A marketing manager has to stay connected to be effective in their jobs, however constantly interrupting other team members to collect information, or to provide updates on routine tasks can be a burden that slows down a company’s ...READ»

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Advertising Marketing Objectives and Online Team Software

Advertising agency-planning teams that define the broad marketing objectives for a client are not always the same individuals who will be implementing the tactics in a plan. Connecting various advertising marketing and managerial ...READ»