Topic: Market Research

Why Designers Need to Focus on Focus Groups

The design team can play an important role in research and focus group testing.READ»

• Ravi Sawhney's Design Reach blog

Metaphor Marketing

Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within?READ»

Proven Results with Proper Physician Marketing Research

In a blog entry entitled "Physician Marketing Research that Yields Proven Results", cosmeticSEO forwards the idea that physician marketing research actually entails a multi-faceted package of advertising activities that, ...READ»

Market Research 3.0 Is Here: Attitudes Meet Algorithms in Sentiment Analysis

This is the marketer's and researcher's dream. Reconciling the natural tensions that challenge and befuddle brand planning:Feelings & FactsSentiments & Statistics Qualitative & QuantitativeFocus Groups & ...READ»

4 Reasons Not To Rely On Market Research Alone

I was freezing my tush off a couple of weeks ago at Wrigley Field and inquired to my good friend why he had made the unlikely (in my mind, at least) switch from marketing to insurance. It seemed to me that he was turned off by ...READ»

What Are Your Thoughts in Regard to Consumer Research?

I am interested in knowing what people think about consumer research who are part of an innovation and design communities. Please tell me a little about what you find that has worked for you or has not worked for you in building ...READ»

E-Lab

Previously featured in issue 5, page 105 Experience matters -- now more than ever -- for E-Lab LLC, a savvy research and design consulting group with a singular insight on the consumer experience. In October 1996, when Fast Company ...READ»

Can Your Company Handle the Truth?

“You can’t handle the truth!” Col. Jessep (Jack Nicholson) in “A Few Good Men” Can your company handle the truth? This week I had plenty of time to contemplate stuff. A “simple” day surgery turned into 3 ...READ»

Occultism, Market Research and Knowledge

How can you possibly combine Occultism, Market Research and Knowledge in one sentence?READ»

Listen Up!

You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization.READ»

In Decision

San Francisco Company of Friends member Tom Brown, CEO of the market research firm Power Decisions Group recently shared his top 10 tips and tools for making strategic decisions with other local members. Here's his list: Clarify ...READ»

Feedback

Letters. Updates. Advice.READ»

The Key To Successful Branding in China

Shaun Rein, Founder and Managing Director of the China Market Research Group talks to us about the key to successful branding in China.READ»

Watching What You Eat -- With Cameras

We're all familiar with market research strategies – companies are desperate to know what makes consumers tick; they'll data mine to any sanctioned lengths (and sometimes further) to find out. Mindful that the promise of ...READ»

The Accidental Guru

Malcolm Gladwell, says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business?READ»

The Accidental Guru

Malcolm Gladwell, says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business?READ»

A Problem Shared Is a Problem Solved

Not so long ago, companies created departments to create innovation. But the result was often that innovation was turned into a state secret. The only people who knew what was going on -- and therefore the only people who could really ...READ»

Put Your Customers in Charge

My Smartest Mistake: Find out what your customers want.READ»

New Policy Allows Market Researchers Access to Information on LinkedIn Users

Research firm Anderson Analytics has taken advantage of a new policy that permits market researchers to survey LinkedIn users and find out who they are/target them for both research and marketing according to AdAge. This ...READ»

To Grow Your Company, Leverage Your Leaders

Dupont's "Leadership for Growth" program leverages talent and ideas by taking the chemical company's top executives out of their element and teaming them up with colleagues from other divisions.READ»

Director, Mind <amp></amp> Mood

Job Titles of the FutureREAD»

Guide to Marketing Information Online: The best online sources even marketers don't know about

Marketing gets the word out about your company – hopefully in a fun and exciting way. But, as is the case with most important things, you’ll have better luck if you go into it with some background information. Marketing should be ...READ»

Every Move You Make

Calling Margaret Mead: Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy. Hey, check out that grooming and bonding behavior!READ»

Financial Projecions for a Start-Up

Creating financial projections is part art and part science.   First, accuracy is a relative term.  Nobody would reasonably expect you to forecast sales exactly as they will occur in the future.  What is important is coming up ...READ»

Tone Deaf Chronicles: Snickers Kills Fan Site

We've heard the story before: Brand wants to inspire user generated content. Brand inspires user generated content. Brand hires lawyers, and shuts down user generated content.  Think, record labels and Napster users. Think, ...READ»