I was freezing my tush off a couple of weeks ago at Wrigley Field
and inquired to my good friend why he had made the unlikely (in my
mind, at least) switch from marketing to insurance. It seemed to me
that he was turned off by ...READ»
Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within?READ»
At the Advertising Research Foundation's (ARF) 2010 Re: Think Conference in New York City Tuesday, CEO of social-media marketing research firm Communispace Diane Hessan presented the eight rules for next-gen marketing research. ...READ»
Previously featured in issue 5, page 105
Experience matters -- now more than ever -- for E-Lab LLC, a savvy research and design consulting group with a singular insight on the consumer experience.
In October 1996, when Fast Company ...READ»
I am interested in knowing what people think about consumer research who are part of an innovation and design communities. Please tell me a little about what you find that has worked for you or has not worked for you in building ...READ»
This is the marketer's and researcher's dream.
Reconciling the natural tensions that challenge and befuddle brand planning:Feelings & FactsSentiments & Statistics Qualitative & QuantitativeFocus Groups & ...READ»
“You can’t handle the truth!” Col. Jessep (Jack Nicholson) in “A Few Good Men”
Can your company handle the truth?
This week I had plenty of time to contemplate stuff. A “simple” day surgery turned into 3 ...READ»
You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization.READ»
San Francisco Company of Friends member Tom Brown, CEO of the market research firm Power Decisions Group recently shared his top 10 tips and tools for making strategic decisions with other local members. Here's his list:
Clarify ...READ»
Since my first research project as a member of the X Games team at ESPN, I have found research to be an outstanding way to learn about and stay a step ahead of your audiences. To compete today, we must understand our customers and new customer targets as though they are our friends (check out Seth Godin’s...READ»
Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage, from concept to launch, to help guide your new product development efforts...READ»
Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage, from concept to launch, to help guide your new product development efforts...READ»
We're all familiar with market research strategies – companies are desperate to know what makes consumers tick; they'll data mine to any sanctioned lengths (and sometimes further) to find out.
Mindful that the promise of ...READ»
Not long ago, market researchers depended on phone surveys and mall intercepts. The Internet has made research more affordable, accessible, and timely. In fact, most online research surveys can go from setup to response to data in a week or less. We...READ»
Malcolm Gladwell, says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business?READ»
Malcolm Gladwell, says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business?READ»
Not so long ago, companies created departments to create innovation. But the result was often that innovation was turned into a state secret. The only people who knew what was going on -- and therefore the only people who could really ...READ»
Research firm Anderson Analytics has taken advantage of a new policy that permits market researchers to survey LinkedIn users and find out who they are/target them for both research and marketing according to AdAge. This ...READ»
