Topic: Market Research

Open Thread: The End of Email?

Facebook COO Sheryl Sandberg sparked a firestorm this week with her bold assertion that email "is probably going away." But she's not the first to make this claim. Just do a quick Google search, and you'll find plenty of ...READ»

Why Employers Look For Purple Squirrels

A purple squirrel is rarely found in nature - that's why recruiters use the term for candidates that have combinations of skill sets that are also rarely found. Learn 5 ways to respond to a multi-subject matter expert job description ... READ»

Why Employers Look For Purple Squirrels

A purple squirrel is rarely found in nature - that's why recruiters use the term for candidates that have combinations of skill sets that are also rarely found. Learn 5 ways to respond to a multi-subject matter expert job description ... READ»

10 Tips for Online Survey Research

Not long ago, market researchers depended on phone surveys and mall intercepts. The Internet has made research more affordable, accessible, and timely. In fact, most online research surveys can go from setup to response to data in a week or less. We...READ»

New Product Development: From Concept to Launch

Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage, from concept to launch, to help guide your new product development efforts...READ»

New Product Development: From Concept to Launch

Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage, from concept to launch, to help guide your new product development efforts...READ»

Kevin D Romney Explains Franchises

Kevin D Romney has a successful career in the franchise industry and offers advice on business development.READ»

Lessons From Leno and Twitter Bombers: 3 Rules for Next-Gen Marketing

At the Advertising Research Foundation's (ARF) 2010 Re: Think Conference in New York City Tuesday, CEO of social-media marketing research firm Communispace Diane Hessan presented the eight rules for next-gen marketing research. ...READ»

Campbell's Soup Neuromarketing Redux: There's Chunks of Real Science in That Recipe

About a week ago, the Campbell Soup Company publicized a bold redesign of its iconic label with the assistance of neuromarketing. Pundits promptly predicted brand suicide, decrying the company for using pseudo-science. Is it true ...READ»

Business Cost Controls Increase Revenues

By using the virtual enterprise model that increases work-flow efficiency reducing client costs by over 45% and workforce carbon footprint by more than 25% resulting in sustainable clean technology for cleaner air and reduced commuter oil consumption.READ»

How to Gain Insight from Market Research

Since my first research project as a member of the X Games team at ESPN, I have found research to be an outstanding way to learn about and stay a step ahead of your audiences. To compete today, we must understand our customers and new customer targets as though they are our friends (check out Seth Godin’s...READ»

Sustainable Internet Marketing 80% Revenue Growth

Today, we find the age of the print advertising and media has truly become a thing of the past declining over 40% (2009), now replaced with search engine optimization (SEO) content, Twitter, Facebook, Fast Company, ClickAds, backlinks, and meta-tags among other techniques designed to generate rapid exposure to the over one billion people worldwide that rely on access to Internet connections.READ»

Business Search Engine Optimization Google, Twitter, Facebook - Growth Explodes

Business Search Engine Optimization Google, Twitter, Facebook - Revenue Stimulus Package reports Sustainable Virtual Services over 80% revenue growth offering companies 45% cost saves as print media declines over 40% (2009). The innovative new social media package includes search engine optimization (SEO) content, ClickAds, backlinks, and meta-tags among other techniques designed to generate rapid exposure to the over one billion people worldwide that rely on access to Internet connections.READ»

Marketing Materials ~ Generational Equity

Generational Equity READ»

Buy Wholesale Craft Products

To get a good idea go back to eBay and look at the Completed Auctions for the item you are trying to sell. When identifying products to sell in your business you can measure how hot an item is by measuring the search counts provided ...READ»

Market Research 3.0 Is Here: Attitudes Meet Algorithms in Sentiment Analysis

This is the marketer's and researcher's dream. Reconciling the natural tensions that challenge and befuddle brand planning:Feelings & FactsSentiments & Statistics Qualitative & QuantitativeFocus Groups & ...READ»

Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research

Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products. But over the last decade or so, as the fields of neuroscience and marketing science (as some like ...READ»

Focus Groups: It's Like Saying the F-Word to Creatives

We all use the f-word. But knowing how and why to use it can make all the difference in the creative process.READ»

• Laura Guido-Clark's Dreaming in Technicolor blog

Why Designers Need to Focus on Focus Groups

The design team can play an important role in research and focus group testing.READ»

• Ravi Sawhney's Design Reach blog

The Company’s Orphans

I just returned from conducting Focus Groups for an 80/20 Company. An 80/20 Company is an organization doing 80% of everything very well and is constantly working to improve the other 20%. 80/20 Companies are very rare. If you want ...READ»

Is Your Company an 80/20 Organization?

     I’m a big fan of the 80/20 Rule. The 80/20 Rule (also known as the Pareto Principle) means that 20 percent of something is responsible for 80 percent of the results (i.e. 20 percent of the workforce provides 80 percent of ...READ»

You Can’t Handle the Truth! (Col. Jessup “A Few Good Men”)

     Several weeks ago I got a frantic call from a client because Employees were considering joining a union.  This is a good Employer, but there were workplace issues that Management did not know about.  I put Management in ...READ»

Occultism, Market Research and Knowledge

How can you possibly combine Occultism, Market Research and Knowledge in one sentence?READ»

Tone Deaf Chronicles: Snickers Kills Fan Site

We've heard the story before: Brand wants to inspire user generated content. Brand inspires user generated content. Brand hires lawyers, and shuts down user generated content.  Think, record labels and Napster users. Think, ...READ»

How One Man Confused Grocers and Won Customers with Canned Pancakes

Sean O'Connor has struggled with a monster. "Grocery is the biggest business you never think about," he says. "It moves incredibly slowly. We had no idea of the hurdles." He should know. He's spent the ...READ»